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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis7/30/19 12:00 AM

Which Educational Delivery Method Is Best for Your New Program?

Imagine this. For the last few months, you’ve heard members talking about having to ...
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Debbie Willis7/22/19 12:00 AM

Mastering the Art of Writing Course & Product Descriptions

Your association invested a good deal of time and money into designing a new online ...
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis7/8/19 12:00 AM

How to Spot Emerging Educational Needs Your Competitors Are Overlooking

Billy Beane, the Oakland A’s general manager made famous by the movie Moneyball, paid ...
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Debbie Willis7/1/19 12:00 AM

Why Measure the Lifetime Value of Members and Customers?

Associations analyze their data so they can better understand members and customers, and ...
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Debbie Willis6/24/19 12:00 AM

Education for Supplier Members: Help Members Do Business with Members

When it comes to professional development, many associations ignore a large segment of ...
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Debbie Willis6/17/19 12:00 AM

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

You’ve always cherished your classroom instructors, the subject matter experts (SMEs) who ...
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Debbie Willis6/10/19 12:00 AM

Associations Provide an Antidote to the Loneliness Epidemic

When social media started to go mainstream, many industry pundits predicted the demise of ...
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Debbie Willis6/3/19 12:00 AM

An Educational Moonshot: Association-Style Disruption

How grand is your association’s vision for your educational programs? With all the ...
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Debbie Willis5/27/19 12:00 AM

Are Your Members Reading Like They Used To?

Do people in your industry or profession read as much as they used to? A difficult ...
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Debbie Willis5/20/19 12:00 AM

Who’s in Charge of Talent Development at Your Association?

In the strategic goals of just about every association, you’ll find something about ...
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Debbie Willis5/13/19 12:00 AM

Will Your Association’s Credentials Become an Alternative to College?

Many young adults who would normally pursue a bachelor’s degree are now questioning the ...
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