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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie WillisNov 7, 2016 12:00:00 AM

3 Ways an Online Community Enhances Learning

With all the information available at our fingertips through the internet, connecting us ...
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Debbie WillisOct 31, 2016 12:00:00 AM

Creating Connections: From Association Education to Employment

The recent whitepaper, “The Association Role in the New Education Paradigm”, has ...
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Debbie WillisOct 24, 2016 12:00:00 AM

Don't Undervalue Association Training Programs!

When pricing your association’s training offerings, it is important to assess their ...
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Debbie WillisOct 17, 2016 12:00:00 AM

OpenBadges: Increasing Visibility of Association Education

There has been much discussion lately about the value of digital badges for both ...
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Debbie WillisOct 10, 2016 12:00:00 AM

Essential Steps BEFORE Planning for an LMS Implementation

Fall is a transitional season, with the leaves changing color and starting to shed, and ...
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Debbie WillisOct 3, 2016 12:00:00 AM

eLearning Assessment and Feedback with your Association LMS

Many associations are creating eLearning content for members that are spread over a wide ...
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Debbie WillisSep 26, 2016 12:00:00 AM

What makes an Association Education Program Successful?

There is an association for every profession, trade, and interest. In the United States ...
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Debbie WillisSep 19, 2016 12:00:00 AM

Top Technology Strategy Tips for NiUG Discovery

With less than a week to NiUG Discovery 2016, we are excited to be sponsoring this great, ...
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Debbie WillisSep 12, 2016 12:00:00 AM

Associations Need to Lead Change with Education Programs

“The Association Role in the New Education Paradigm”, a recently published whitepaper, ...
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Debbie WillisSep 5, 2016 12:00:00 AM

Getting Started with Online Learning for Associations

The start of the new school year in September always makes us think of wide-eyed ...
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