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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis8/5/19 12:00 AM

Learning Subscriptions Help Good Intentions Come to Life

Ask a member if lifelong learning is essential for future success and they’ll most likely ...
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Debbie Willis7/30/19 12:00 AM

Which Educational Delivery Method Is Best for Your New Program?

Imagine this. For the last few months, you’ve heard members talking about having to ...
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Debbie Willis7/22/19 12:00 AM

Mastering the Art of Writing Course & Product Descriptions

Your association invested a good deal of time and money into designing a new online ...
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis7/8/19 12:00 AM

How to Spot Emerging Educational Needs Your Competitors Are Overlooking

Billy Beane, the Oakland A’s general manager made famous by the movie Moneyball, paid ...
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Debbie Willis7/1/19 12:00 AM

Why Measure the Lifetime Value of Members and Customers?

Associations analyze their data so they can better understand members and customers, and ...
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Debbie Willis6/24/19 12:00 AM

Education for Supplier Members: Help Members Do Business with Members

When it comes to professional development, many associations ignore a large segment of ...
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Debbie Willis6/17/19 12:00 AM

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

You’ve always cherished your classroom instructors, the subject matter experts (SMEs) who ...
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Debbie Willis6/10/19 12:00 AM

Associations Provide an Antidote to the Loneliness Epidemic

When social media started to go mainstream, many industry pundits predicted the demise of ...
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Debbie Willis6/3/19 12:00 AM

An Educational Moonshot: Association-Style Disruption

How grand is your association’s vision for your educational programs? With all the ...
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Debbie Willis5/27/19 12:00 AM

Are Your Members Reading Like They Used To?

Do people in your industry or profession read as much as they used to? A difficult ...
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Debbie Willis5/20/19 12:00 AM

Who’s in Charge of Talent Development at Your Association?

In the strategic goals of just about every association, you’ll find something about ...
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