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Which Educational Delivery Method Is Best for Your New Program?
Imagine this. For the last few months, you’ve heard members talking about having to master inbound marketing. In the online community, at events,...
Mastering the Art of Writing Course & Product Descriptions
Your association invested a good deal of time and money into designing a new online learning program, and now you have to sell it. You can’t just...
What Depop Can Teach Associations About Attracting the Next Generation
If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the United Kingdom, one-third of all 16- to 24-year-olds are on...
How to Spot Emerging Educational Needs Your Competitors Are Overlooking
Billy Beane, the Oakland A’s general manager made famous by the movie Moneyball, paid attention to data that other baseball teams were ignoring.
Why Measure the Lifetime Value of Members and Customers?
Associations analyze their data so they can better understand members and customers, and make confident decisions about programs, content, and...
Education for Supplier Members: Help Members Do Business with Members
When it comes to professional development, many associations ignore a large segment of their membership: their industry partner members. Your...
How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance
You’ve always cherished your classroom instructors, the subject matter experts (SMEs) who teach your association’s in-person courses, workshops, and...
Associations Provide an Antidote to the Loneliness Epidemic
When social media started to go mainstream, many industry pundits predicted the demise of associations. With the web at their fingertips, people...
An Educational Moonshot: Association-Style Disruption
How grand is your association’s vision for your educational programs? With all the disruption going on around us and in your industry, will...
Are Your Members Reading Like They Used To?
Do people in your industry or profession read as much as they used to? A difficult question to answer, we know that. Are you wondering why we’re even...