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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis9/18/23 12:00 AM

The Pros and Cons of Recording an Event

Recording an event—or not—is often an automatic action. Maybe your association always ...
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Debbie Willis6/13/22 12:00 AM

Association Strategies for Reversing the Decline in Conference Attendance

A few recent ASAE Collaborate discussions highlighted an alarming trend: a decline in ...
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Debbie Willis5/16/22 12:00 AM

How Much Value Do Keynote Speakers Bring to Your Conference?

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in ...
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Debbie Willis2/7/22 12:00 AM

Keep the Conference Buzz Going with a Year-Round Learning Community

After two years of disruption, many of you have been rethinking events. Maybe in-person ...
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Debbie Willis12/21/20 12:00 AM

Don’t Ghost Your Attendees: How to Close a Virtual Conference

In the closing days of 2020, we need to talk about the closing moments of virtual ...
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Debbie Willis11/2/20 12:00 AM

A Hybrid Conference Alternative for Overwhelmed Event & Education Teams

Everyone’s looking forward to the day, hopefully in 2021, when in-person conferences can ...
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Debbie Willis9/7/20 12:00 AM

Virtual Conference Pricing: The Many Factors to Consider

The cancellation of in-person conferences has had a devastating financial impact on ...
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Debbie Willis5/18/20 8:00 AM

10 Attendee Complaints About Virtual Conferences—and How to Prevent Them

Like us, you’ve probably attended a few virtual events recently and discussed them ...
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Debbie Willis3/30/20 12:00 AM

How to Prepare Attendees for a Virtual Conference—and Other Online Learning Options

The modus operandi these days is making the best of a bad situation. Many associations ...
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Debbie Willis2/20/17 12:00 AM

Managing Learning at your Association Annual Conference

Organizations offer a wide variety of professional learning opportunities to their ...
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