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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis2/12/24 12:00 AM

How to Build DEI into Your Association’s Educational Strategy

DEI is a business imperative that’s not going anywhere. But it calls for intentional, ...
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Debbie Willis10/3/22 8:00 AM

Why We Use Business Jargon & Why We Should Stop—and Think About the Words We Use

When I hear “at the end of the day,” my blood pressure rises. I can never not hear it. ...
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Debbie Willis9/6/21 12:00 AM

How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

“What is the highest ambition we can pursue as an association before the end of this ...
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Debbie Willis6/7/21 12:00 AM

How to Convince Members They Have Time for Professional Development

You know the old cliché: if you want something done, ask a busy person to do it. Busy ...
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Debbie Willis3/8/21 12:00 AM

Jootsing: An Unorthodox Approach to Association Innovation

Jootsing is not a new dance craze or Dutch winter sport. You can joots alone or with ...
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Debbie Willis1/11/21 12:00 AM

Let Go of “Getting Back to Normal” and Cultivate a New Mindset Instead

“Getting back to normal” has been the refrain for the past ten months. In the early ...
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Debbie Willis10/12/20 12:00 AM

Frugal Innovation Practices for Associations with Tight Budgets

When conference keynotes talk about innovation, they share stories from companies with ...
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Debbie Willis6/22/20 12:00 AM

It’s Time to Integrate the Meetings and Education Teams at Your Association

As a learning management system (LMS) company, we love talking about integration. But ...
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Debbie Willis12/22/19 12:00 AM

16 Strategies to Improve Focus, Minimize Busywork & Find Time for Deep Work

How do you start your day at work? Do you ease in by checking email and other platforms? ...
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Debbie Willis12/16/19 12:00 AM

In 2020, Stop Busywork and Concentrate on Deep Work

Make a vow to stop being so productive in 2020. That’s not as strange as it sounds, allow ...
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Debbie Willis11/25/19 12:00 AM

11 Catalysts for Cross-Departmental Collaboration

Finally, you got the go-ahead for a project that’s been on your wishlist for a long time, ...
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Debbie Willis6/3/19 12:00 AM

An Educational Moonshot: Association-Style Disruption

How grand is your association’s vision for your educational programs? With all the ...
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