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Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market

More than 40% of job requirements have changed since 2009 and, by 2022, the core skills required for most jobs will change by 42%. Where will people...

Will Your Association’s Credentials Become an Alternative to College?

Many young adults who would normally pursue a bachelor’s degree are now questioning the value of a college education. Meanwhile,...

Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older...

The Benefits of Micro-Credentials for Members, Employers & Your Association

Do people really change careers five or six times during their lifetime? Is that number growing as millennials take over the workforce? The average...

Certification vs. Certificate Programs: Which Is Right for Your Association?

The association world is full of abbreviations. We have shorthand for association technology: LMS, AMS, CMS, FMS, and so on. And, then there’s the...

Associations Have the Advantage in the Digital Badges Market

It’s a great time for job-hunting—as long as you have the skills employers need. But, 92 percent of executives believe Americans don’t have the right...

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