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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis4/10/23 12:00 AM

5 Extreme Brainstorming Questions to Help Imagine a Better Future for Your Association

The pandemic knocked many of us out of our comfort zones, however, it also sparked growth ...
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Debbie Willis10/3/22 8:00 AM

Why We Use Business Jargon & Why We Should Stop—and Think About the Words We Use

When I hear “at the end of the day,” my blood pressure rises. I can never not hear it. ...
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Debbie Willis8/1/22 8:00 AM

Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

Combine uncertainty about the economy with post-pandemic reflections on how we value and ...
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Debbie Willis6/27/22 12:00 AM

The Metaverse: Science Fiction or a Realistic Opportunity for Associations?

Should you pay attention to the metaverse? It depends on whom you ask. On one side, you ...
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Debbie Willis5/2/22 12:00 AM

Become the Most Interesting Person in the Room: Your Association’s In-House Futurist

No one can predict the future, not even the nice fortune-teller you visit on the way to ...
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Debbie Willis3/14/22 12:00 AM

What Your Association Might Be Getting Wrong with Your Digital Transformation Strategy

No matter how tired you are of the phrase, you probably agree that the pandemic ...
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Debbie Willis9/6/21 12:00 AM

How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

“What is the highest ambition we can pursue as an association before the end of this ...
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Debbie Willis5/3/21 12:00 AM

What the Research Says About the Pandemic’s Impact on Associations

A bumper crop of survey reports has arrived this spring that provides insight into the ...
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Debbie Willis3/8/21 12:00 AM

Jootsing: An Unorthodox Approach to Association Innovation

Jootsing is not a new dance craze or Dutch winter sport. You can joots alone or with ...
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Debbie Willis2/22/21 12:00 AM

Innovative, Healthy Associations Have a Growth Mindset. Does Yours?

During the pandemic, your association, like many others, had to adopt innovative ...
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Debbie Willis1/11/21 12:00 AM

Let Go of “Getting Back to Normal” and Cultivate a New Mindset Instead

“Getting back to normal” has been the refrain for the past ten months. In the early ...
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Debbie Willis10/12/20 12:00 AM

Frugal Innovation Practices for Associations with Tight Budgets

When conference keynotes talk about innovation, they share stories from companies with ...
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