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An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects
Every association wants to deepen the engagement of members, customers, and prospects. But what’s working? For Reggie Henry, chief information and...
Member Advisory Groups Provide Peer Connections and Valuable Insight
If you ask a member about their favorite association moment, it probably involved a conversation with one or more peers. That’s what members remember...
Why & How to Bring Back the Lost Art of Listening
Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to think about. Most of us don’t listen well. Listening is not...
The Physics of Membership: Investigating Unknown Influences on Member Behavior
This past year, you could count on one thing: uncertainty. You can count on it in the year ahead too. We can speculate about the future, but only...
Market Virtual Education Programs Carefully and Caringly Right Now
Nothing is going as planned. You can’t market virtual education programs like you anticipated earlier this year. Members and customers’ lives, needs,...
How to Spot Emerging Educational Needs Your Competitors Are Overlooking
Billy Beane, the Oakland A’s general manager made famous by the movie Moneyball, paid attention to data that other baseball teams were ignoring.
Six Elements of a Useful Educational Needs Assessment
How things change. What were once considered “best practices” in association management are now thought of as inadequate or outdated. Case in point:...