The TopClass Blog

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The Best Marketing for Educational Programs is Content Marketing

How many promotions and advertisements do your members see each day? By any count, too many. Yet you count on them seeing, opening, and clicking on...

How to Validate an Online Course Idea

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in...

What to Do If Your Association’s Online Course Failed

You were so proud. You really thought you had a great idea for an online course. The curriculum, instructor, and materials were all top-notch. But...

6 “Non-Obvious” Online Learning Trends for 2018

Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he believes will change the world. We’re bringing six of them to...

How to Convince Employers to Pay for Professional Development

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. It’s...

Active Loyalty in the Lifelong Learning Business

Your members need to continue learning if they want to remain employable, promotable, and successful. So why can’t your association be the place they

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors...

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, the new advertising, and the new book tour. It's time your...

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded...

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for...

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