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In a recent virtual chat for association professionals, one person asked the others about membership renewals. In 15 minutes, she received advice on...
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Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to think about. Most of us don’t listen well. Listening is not...
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This past year, you could count on one thing: uncertainty. You can count on it in the year ahead too. We can speculate about the future, but only...
How to Recruit & Engage Volunteers in a Time of Virtual Fatigue
Members are strapped for time and burnt out by virtual fatigue. The last thing they want is another online commitment, like regular committee or...
Design Thinking for Associations: We're Taking It from Conceptual to Practical
Behind every challenge for associations right now is our shared reality: everything is changing and uncertain. Planning for the future is a constant...
If You’re Distracted at Work & Dispirited by the News, Remember Your Purpose
Last week, a number of people in my social media feeds were talking about how difficult it was to focus on work. It was comforting to know I wasn’t...
Reboarding Members: A Strategy for Increasing Member Engagement & Retention
Now that stay-at-home orders are lifting in many states, companies are developing plans for reboarding employees. They must reintroduce employees to...
Help Members Cope with the Economic Impact of COVID-19
In the association community, talk of a recession had crept up a few times in the past year. Now, it’s at the top of the agenda. Many industries,...
Prepare for a Different Set of Member Needs During the COVID-19 Crisis
Cancelled events, remote working, government guidelines, mandates, and legislation—every day a new COVID-19 challenge comes along. Meanwhile, you’re...
9 Ways to Gain the Trust of Members and Customers
For 18 years running, nursing has been the most trusted profession in the U.S. In a Gallup poll, 85% of Americans rate the honesty and ethics of...