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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis7/13/20 12:00 AM

Design Thinking for Associations: We're Taking It from Conceptual to Practical

Behind every challenge for associations right now is our shared reality: everything is ...
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Debbie Willis6/8/20 12:00 AM

If You’re Distracted at Work & Dispirited by the News, Remember Your Purpose

Last week, a number of people in my social media feeds were talking about how difficult ...
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Debbie Willis5/25/20 12:00 AM

Reboarding Members: A Strategy for Increasing Member Engagement & Retention

Now that stay-at-home orders are lifting in many states, companies are developing plans ...
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Debbie Willis3/23/20 12:00 AM

Help Members Cope with the Economic Impact of COVID-19

In the association community, talk of a recession had crept up a few times in the past ...
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Debbie Willis3/16/20 12:00 AM

Prepare for a Different Set of Member Needs During the COVID-19 Crisis

Cancelled events, remote working, government guidelines, mandates, and legislation—every ...
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Debbie Willis1/20/20 12:00 AM

9 Ways to Gain the Trust of Members and Customers

For 18 years running, nursing has been the most trusted profession in the U.S. In a ...
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Debbie Willis11/18/19 12:00 AM

How to Help Individual & Company Members Adapt to Remote Work

Remote work is on the rise. 43% of employees now work remotely at least part of the time, ...
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Debbie Willis9/16/19 12:00 AM

How Your LMS Can Improve New Member Onboarding

In an attempt to increase the retention of first-year members, a new member onboarding ...
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Debbie Willis9/2/19 12:00 AM

How to Earn and Reward Learner Loyalty

Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. ...
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Debbie Willis8/26/19 12:00 AM

3 Big Ideas from the 2019 ASAE Annual Meeting

When you keep hearing conference speakers and attendees talking about the same topic, ...
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis7/1/19 12:00 AM

Why Measure the Lifetime Value of Members and Customers?

Associations analyze their data so they can better understand members and customers, and ...
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