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This past year, you could count on one thing: uncertainty. You can count on it in the year ahead too. We can speculate about the future, but only...
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Members are strapped for time and burnt out by virtual fatigue. The last thing they want is another online commitment, like regular committee or...
Design Thinking for Associations: We're Taking It from Conceptual to Practical
Behind every challenge for associations right now is our shared reality: everything is changing and uncertain. Planning for the future is a constant...
If You’re Distracted at Work & Dispirited by the News, Remember Your Purpose
Last week, a number of people in my social media feeds were talking about how difficult it was to focus on work. It was comforting to know I wasn’t...
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Now that stay-at-home orders are lifting in many states, companies are developing plans for reboarding employees. They must reintroduce employees to...
Help Members Cope with the Economic Impact of COVID-19
In the association community, talk of a recession had crept up a few times in the past year. Now, it’s at the top of the agenda. Many industries,...
Prepare for a Different Set of Member Needs During the COVID-19 Crisis
Cancelled events, remote working, government guidelines, mandates, and legislation—every day a new COVID-19 challenge comes along. Meanwhile, you’re...
9 Ways to Gain the Trust of Members and Customers
For 18 years running, nursing has been the most trusted profession in the U.S. In a Gallup poll, 85% of Americans rate the honesty and ethics of...