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Free Education Programs for Members: A Valuable & Tangible Membership Benefit
During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to...
Association Learning Subscriptions Increase Your Audience and Revenue
Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey...
Why Measure the Lifetime Value of Members and Customers?
Associations analyze their data so they can better understand members and customers, and make confident decisions about programs, content, and...
How to Increase Non-Dues Revenue without Nickel-and-Diming Members
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan, senior vice...
Meet the Membership & Education Expectations of Millennials and Gen Z
Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older...
Online Learning’s New Role in the Association Membership Model
How can you best serve your members and professional community? You can make the biggest impact by helping them do their jobs better and preparing...