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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis8/1/22 8:00 AM

Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

Combine uncertainty about the economy with post-pandemic reflections on how we value and ...
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Debbie Willis4/12/21 12:00 AM

The Physics of Membership: Investigating Unknown Influences on Member Behavior

This past year, you could count on one thing: uncertainty. You can count on it in the ...
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Debbie Willis5/25/20 12:00 AM

Reboarding Members: A Strategy for Increasing Member Engagement & Retention

Now that stay-at-home orders are lifting in many states, companies are developing plans ...
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Debbie Willis2/3/20 12:00 AM

The Growing Member Need for Self-Care & Wellbeing Education

“It’s easier to care for the community, once you’ve taken care of yourself,” says The ...
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Debbie Willis9/16/19 12:00 AM

How Your LMS Can Improve New Member Onboarding

In an attempt to increase the retention of first-year members, a new member onboarding ...
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Debbie Willis7/1/19 12:00 AM

Why Measure the Lifetime Value of Members and Customers?

Associations analyze their data so they can better understand members and customers, and ...
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Debbie Willis6/24/19 12:00 AM

Education for Supplier Members: Help Members Do Business with Members

When it comes to professional development, many associations ignore a large segment of ...
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Debbie Willis6/10/19 12:00 AM

Associations Provide an Antidote to the Loneliness Epidemic

When social media started to go mainstream, many industry pundits predicted the demise of ...
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Debbie Willis4/22/19 12:00 AM

Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much ...
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Debbie Willis3/11/19 12:00 AM

An Unexpected Solution for Professional Burnout: Association Membership

Why is it the more successful you get, the more hours you end up working? And, your work ...
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Debbie Willis1/28/19 12:00 AM

Online Learning’s New Role in the Association Membership Model

How can you best serve your members and professional community? You can make the biggest ...
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Debbie Willis8/18/18 12:00 AM

Why an LMS Is a Game Changer for Members and Associations

Game changer—that’s a pretty bold declaration about an LMS but we stand behind it. I read ...
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