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Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024
What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics...
Topics That Struck a Chord with the Association Community in 2023
Reviewing our social media analytics for the past year, several blog posts obviously struck a chord with our followers. If you’re taking a few days...
The 2023 Outlook for Non-Dues Revenue
After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you...
Association Learning Subscriptions Increase Your Audience and Revenue
Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey...
With Workplace Changes, Members & Employers Need Dual-Purpose Leadership Training
Employers are realizing that managing staff who work from home differs greatly from managing staff who only work in the office. Leading or...
Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship
In the last few years, associations have seen the shortcomings of the traditional, event-centric approach to sponsorship with its...
30 Ideas for Generating Non-Dues Revenue from Online Education Programs
In a brainstorming session, an organization’s culture and history can restrain ideation. But when you get together in an ideation session with people...
Turn Your LMS into a Year-Round Content Hub for Exhibitors & Industry Solution Providers
We love when someone writes about one of our ‘soapbox’ topics, like learning pathways, year-round educational sponsorships, or non-traditional ways...