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Free Education Programs for Members: A Valuable & Tangible Membership Benefit
During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to...
Add Coaching Sessions to Online Learning Programs for a Market Advantage
Until recently, executives or aspiring leaders were usually the only people you knew who worked with coaches, but that’s changing. According to a ...
The Role of Professional Development in Improving Membership Performance
Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but...
The 2023 Outlook for Non-Dues Revenue
After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you...
The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations
Some of you joined the Great Resignation and found a better job. Some of you have bigger workloads after colleagues quit—and then the brain drain...
Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report
Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for...
With Workplace Changes, Members & Employers Need Dual-Purpose Leadership Training
Employers are realizing that managing staff who work from home differs greatly from managing staff who only work in the office. Leading or...
How to Welcome & Help Career Changers Entering Your Association’s Industry
Job-hopping is in the air right now. Career-hopping too. After two years of the pandemic, no wonder we’re more reflective about how we want to spend...
Why People Aren’t Registering for Educational Programs—and What You Can Do About It
Work is constantly in the news these days with stories about The Great Resignation, returning to the office vs. staying remote, and short-staffed...
10 Ways to Invest More Time in Your Personal and Professional Growth This Year
We’re close to entering the third year of the pandemic. Although we’re all getting used to living with uncertainty, it takes a toll. In times like...