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With change going on all around, we need to think differently about delivering education. What works today may not work as well tomorrow. You don’t...
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You would never let a contractor remodel your kitchen without a blueprint, or drive to a new destination without using Waze or Google Maps. Like all...
Selling Online Education: Motivate Members with a Better Version of Themselves
What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and fun-loving like the people you see in Ultra’s commercials and ads....
Certification vs. Certificate Programs: Which Is Right for Your Association?
The association world is full of abbreviations. We have shorthand for association technology: LMS, AMS, CMS, FMS, and so on. And, then there’s the...
Alleviate Career Anxiety by Promoting Lifelong Learning
Everything is changing, including jobs, professions, and industries. Some members welcome these changes as positive and exciting trends. But for...
Why an LMS Is a Game Changer for Members and Associations
Game changer—that’s a pretty bold declaration about an LMS but we stand behind it. I read that a game changer is “the transformational magic that...
Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources
Millennials get their share of depressing headlines these days—like this one from NBC News:
Survey Says… Online Education’s Role in Membership Marketing
No one likes to admit it, but let’s face it, we’re all curious about how we stack up or rank compared to others. It’s human nature—the ego at work....
How to Get Your Association to Support Its Staff’s Professional Development
Pick an association website at random and read their About page. Chances are you’ll see something in their mission or values about education....
Give a Taste: Let Prospects & Members Sample Online Education
If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do...