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CSR-Sponsored Education Programs Help Your Association Achieve Mission & Revenue Goals
Sponsorship practices are changing in the association community. Many associations now arrange year-round revenue partnerships instead of finding...
Association Learning Subscriptions Increase Your Audience and Revenue
Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey...
Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship
In the last few years, associations have seen the shortcomings of the traditional, event-centric approach to sponsorship with its...
30 Ideas for Generating Non-Dues Revenue from Online Education Programs
In a brainstorming session, an organization’s culture and history can restrain ideation. But when you get together in an ideation session with people...
What the Research Says About the Pandemic’s Impact on Associations
A bumper crop of survey reports has arrived this spring that provides insight into the pandemic’s impact on associations and an outlook on...
Virtual Conference Pricing: The Many Factors to Consider
The cancellation of in-person conferences has had a devastating financial impact on associations. Virtual conferences and other online education...
New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors
During the last six months, many of us, perhaps you too, have been thinking non-stop about virtual conferences. We’ve learned a great deal along the...
How to Increase Non-Dues Revenue without Nickel-and-Diming Members
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan, senior vice...
How to Build an Online Learning Sponsorship Program
When associations think about sponsorship opportunities, events usually come to mind first. However, by focusing only on in-person event...