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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis12/25/23 12:00 AM

Topics That Struck a Chord with the Association Community in 2023

Reviewing our social media analytics for the past year, several blog posts obviously ...
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Debbie Willis10/9/23 12:00 AM

CSR-Sponsored Education Programs Help Your Association Achieve Mission & Revenue Goals

Sponsorship practices are changing in the association community. Many associations now ...
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Debbie Willis1/30/23 12:00 AM

Vendor Member Education: Teach Industry Partners How to Get More Value from Membership

Soon after a new vendor member pays their dues, they receive emails asking them to spend ...
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Debbie Willis12/19/22 8:00 AM

The 2023 Outlook for Non-Dues Revenue

After nearly three years of pandemic and economic uncertainty, what has your association ...
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Debbie Willis12/13/21 12:00 AM

Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship

In the last few years, associations have seen the shortcomings of the traditional, ...
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Debbie Willis9/27/21 12:00 AM

Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

You made it this far through the pandemic without an LMS, and with in-person conferences ...
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Debbie Willis8/9/21 12:00 AM

Turn Your LMS into a Year-Round Content Hub for Exhibitors & Industry Solution Providers

We love when someone writes about one of our ‘soapbox’ topics, like learning pathways, ...
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Debbie Willis4/26/21 12:00 AM

Why & How to Bring Back the Lost Art of Listening

Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...
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Debbie Willis8/31/20 12:00 AM

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop ...
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Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
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Debbie Willis5/7/19 12:00 AM

How to Increase Non-Dues Revenue without Nickel-and-Diming Members

Associations have traditionally used membership “as an excuse to sell more stuff at ...
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Debbie Willis3/5/18 12:00 AM

How to Build an Online Learning Sponsorship Program

When associations think about sponsorship opportunities, events usually come to mind ...
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