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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis8/10/20 12:00 AM

Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry

Conferences aren’t the only programs shifting to virtual these days. Many nonprofits now ...
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Debbie Willis8/3/20 12:00 AM

The High Career Cost of Working from Home for Gen Z and Millennials

Early career professionals—Gen Z and millennials—can’t catch a break. The economy stinks, ...
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Debbie Willis6/1/20 12:00 AM

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year

We’re all looking into the future with uncertainty but it’s even worse for recent high ...
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Debbie Willis3/9/20 12:00 AM

Adulting Programs Help Young Professionals Survive & Thrive in Their Careers

“Adulting is hard.”
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Debbie Willis9/23/19 12:00 AM

Gain the Trust & Loyalty of Students & Recent Graduates by Looking Beyond Student Membership

As older members retire, associations must keep the young member pipeline full. One ...
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis6/10/19 12:00 AM

Associations Provide an Antidote to the Loneliness Epidemic

When social media started to go mainstream, many industry pundits predicted the demise of ...
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Debbie Willis4/22/19 12:00 AM

Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much ...
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Debbie Willis3/11/19 12:00 AM

An Unexpected Solution for Professional Burnout: Association Membership

Why is it the more successful you get, the more hours you end up working? And, your work ...
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Debbie Willis9/26/18 12:00 AM

Alleviate Career Anxiety by Promoting Lifelong Learning

Everything is changing, including jobs, professions, and industries. Some members welcome ...
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Debbie Willis8/7/17 12:00 AM

Why (and How to) Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions ...
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