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Debbie Willis
A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs
Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
What the Research Says About the Pandemic’s Impact on Associations
A bumper crop of survey reports has arrived this spring that provides insight into the ...
Why & How to Bring Back the Lost Art of Listening
Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...
11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind
With no elbow grease required, decluttering seems like an easy spring project… until you ...
The Physics of Membership: Investigating Unknown Influences on Member Behavior
This past year, you could count on one thing: uncertainty. You can count on it in the ...
How to Host a Rewarding Ideation Session for Members and Volunteer Leaders
On St. Patrick’s Day, a group of association professionals got together to come up with ...
After a Year of Pandemic Winter, Welcome Spring & Renew Your Association Spirit
Winter comes to a close this Saturday, March 20, the spring equinox—a time for new ...
Jootsing: An Unorthodox Approach to Association Innovation
Jootsing is not a new dance craze or Dutch winter sport. You can joots alone or with ...
Innovative, Healthy Associations Have a Growth Mindset. Does Yours?
During the pandemic, your association, like many others, had to adopt innovative ...
How to Use Search Engine Optimization (SEO) for Marketing Your Education Programs
When members and non-members want to find information, explore a topic or scratch an ...
7 Skills for Managing Remote Teams
The transition to remote work was like the transition to emergency remote instruction for ...
How to Recruit & Engage Volunteers in a Time of Virtual Fatigue
Members are strapped for time and burnt out by virtual fatigue. The last thing they want ...