Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis5/23/22 8:00 AM

How to Improve Course Evaluations—and Measure a Course’s True Value

How often do you evaluate your evaluations? By revamping course evaluations to ask the ...

Debbie Willis5/16/22 12:00 AM

How Much Value Do Keynote Speakers Bring to Your Conference?

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in ...

Debbie Willis5/9/22 12:00 AM

Cohort Programs Deliver a Social Learning Experience That Will Set Your Association Apart from the Competition

Online learning got a tremendous boost during the pandemic when virtual conferences and ...

Debbie Willis5/2/22 12:00 AM

Become the Most Interesting Person in the Room: Your Association’s In-House Futurist

No one can predict the future, not even the nice fortune-teller you visit on the way to ...

Debbie Willis4/25/22 12:00 AM

Overcoming Goldfish Myths & the Challenges to Attention Spans

Let’s put this goldfish myth to bed once and for all. You’ve heard this one: our ...

Debbie Willis4/18/22 12:00 AM

Expand Your Market with Introductory Industry Education and Credentialing Programs

Most associations focus their education and credentialing programs on their primary ...

Debbie Willis4/11/22 12:00 AM

What’s Working for the Top Fundraising Nonprofits in 2022

The ‘nonprofit’ descriptor bothers many in the association community because ‘profit’ is ...

Debbie Willis4/4/22 12:00 AM

7 Ideas Worth Stealing from For-Profit Professional Development Brands

This week, we’re looking at news in the for-profit professional development market. Why? ...

Debbie Willis3/28/22 12:00 AM

How to Welcome & Help Career Changers Entering Your Association’s Industry

Job-hopping is in the air right now. Career-hopping too. After two years of the pandemic, ...

Debbie Willis3/21/22 12:00 AM

Do You Think the Corporate C-Suite Finally Understands the Value of Professional Development?

It took a pandemic, an acceleration of unceasing change, and a surprising Great ...

Debbie Willis3/14/22 12:00 AM

What Your Association Might Be Getting Wrong with Your Digital Transformation Strategy

No matter how tired you are of the phrase, you probably agree that the pandemic ...

Debbie Willis3/7/22 12:00 AM

Is Your Virtual Conference Engaging Enough to Prevent Multitasking?

After two years of living in pandemic mode, we look at time differently. Because many ...

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