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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis12/14/20 12:00 AM

12 Digital Marketing Channels for Your Association’s Education Programs

Everyone’s life has changed to some extent in the past nine months. You’ve probably ...
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Debbie Willis11/30/20 12:00 AM

4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals

It’s an exciting time to be in the professional development business. If your association ...
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Debbie Willis11/23/20 12:00 AM

Making the Case for Online Education to Association Decision-Makers

Many professional development teams and their association leadership—staff executives and ...
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Debbie Willis11/9/20 12:00 AM

11 Predictions About the Future of Work & the Role of Associations

Eight months ago, when talking about the future of work, remote work might have been a ...
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Debbie Willis10/19/20 12:00 AM

How to Become the Corporate Training Partner for Member Companies

Your members’ corporate training teams were already challenged before the pandemic ...
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Debbie Willis10/12/20 12:00 AM

Frugal Innovation Practices for Associations with Tight Budgets

When conference keynotes talk about innovation, they share stories from companies with ...
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Debbie Willis10/5/20 12:00 AM

How to Get Back Your Association Mojo

Nearly seven months in, you’d think we’d have a handle on dealing with this never-ending ...
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Debbie Willis9/28/20 8:00 AM

10 Ways to Entice Members & Prospects to Visit Your Association’s LMS

Many of your members and prospective customers have recently been introduced to a ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis9/7/20 12:00 AM

Virtual Conference Pricing: The Many Factors to Consider

The cancellation of in-person conferences has had a devastating financial impact on ...
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Debbie Willis8/31/20 12:00 AM

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop ...
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Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
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