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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis3/14/22 12:00 AM

What Your Association Might Be Getting Wrong with Your Digital Transformation Strategy

No matter how tired you are of the phrase, you probably agree that the pandemic ...
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Debbie Willis3/7/22 12:00 AM

Is Your Virtual Conference Engaging Enough to Prevent Multitasking?

After two years of living in pandemic mode, we look at time differently. Because many ...
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Debbie Willis2/28/22 12:00 AM

Learning Science Made Easy: Use Action Mapping to Help Learners Improve Job Performance

We’re big on differentiators. We’re always on the lookout for ideas to help you design ...
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Debbie Willis2/21/22 12:00 AM

Compliance Training Programs Bring Triple Digit Revenue Growth to the Texas Restaurant Association

In the Great Reshuffle going on now, people are moving in and out of jobs and industries. ...
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Debbie Willis2/14/22 12:00 AM

Learning Science Made Easy: Fast & Furious Instructional Design with SAM

It doesn’t take long for anyone working in professional development to hear about ADDIE ...
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Debbie Willis2/7/22 12:00 AM

Keep the Conference Buzz Going with a Year-Round Learning Community

After two years of disruption, many of you have been rethinking events. Maybe in-person ...
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Debbie Willis2/1/22 12:00 AM

Learning Science Made Easy: Merrill’s Principles of Instruction

If you manage educational programs, a knowledge of learning science can help you ...
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Debbie Willis1/24/22 12:00 AM

Why People Aren’t Registering for Educational Programs—and What You Can Do About It

Work is constantly in the news these days with stories about The Great Resignation, ...
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Debbie Willis1/17/22 12:00 AM

Learning Science Made Easy: Retrieval Practice

Let’s say you encounter a juicy, insightful paragraph while reading an article and think, ...
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Debbie Willis1/10/22 12:00 AM

7 Emerging Trends Shaping the Future of Work, Careers and Professional Development

“Making predictions is hard, not only because the future is hard to see, but also because ...
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Debbie Willis1/3/22 8:00 AM

10 Ways to Invest More Time in Your Personal and Professional Growth This Year

We’re close to entering the third year of the pandemic. Although we’re all getting used ...
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Debbie Willis12/20/21 12:00 AM

Need More Hands on Deck? Recruit Online Education Volunteers

It’s easy to come up with great ideas for enhancing online education programs. We love ...
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