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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis6/1/20 12:00 AM

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year

We’re all looking into the future with uncertainty but it’s even worse for recent high ...
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Debbie Willis5/25/20 12:00 AM

Reboarding Members: A Strategy for Increasing Member Engagement & Retention

Now that stay-at-home orders are lifting in many states, companies are developing plans ...
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Debbie Willis5/11/20 12:00 AM

Market Virtual Education Programs Carefully and Caringly Right Now

Nothing is going as planned. You can’t market virtual education programs like you ...
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Debbie Willis5/4/20 12:00 AM

Virtual Fraternal Chapters Help Students Make the Best of Their College Experience

Imagine being a college student right now. You’ve been kicked off campus and torn from ...
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Debbie Willis4/6/20 12:00 AM

Advice for Engaging Virtual Conference Attendees

Remember what attending a conference was really like? If you looked around the room ...
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Debbie Willis3/23/20 12:00 AM

Help Members Cope with the Economic Impact of COVID-19

In the association community, talk of a recession had crept up a few times in the past ...
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Debbie Willis3/16/20 12:00 AM

Prepare for a Different Set of Member Needs During the COVID-19 Crisis

Cancelled events, remote working, government guidelines, mandates, and legislation—every ...
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Debbie Willis2/17/20 12:00 AM

How to Keep Your Association Out of Technical Debt

One of the first lessons of responsible ‘adulting’ is staying out of credit card debt, ...
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Debbie Willis2/3/20 12:00 AM

The Growing Member Need for Self-Care & Wellbeing Education

“It’s easier to care for the community, once you’ve taken care of yourself,” says The ...
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Debbie Willis1/27/20 12:00 AM

The Exciting Impact of Digital Transformation on Professional Development

“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet ...
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Debbie Willis1/20/20 12:00 AM

9 Ways to Gain the Trust of Members and Customers

For 18 years running, nursing has been the most trusted profession in the U.S. In a ...
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Debbie Willis1/13/20 12:00 AM

11 Issues to Keep on Your Association’s Radar for 2020 and Beyond

Over the past year, we’ve filled notebooks with ideas about issues that could affect ...
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