Debbie Willis

Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis12/13/21 12:00 AM

Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship

In the last few years, associations have seen the shortcomings of the traditional, ...

Debbie Willis12/6/21 12:00 AM

5 Lessons from Online Education Pioneers That Will Improve Your Association’s Online Courses

Back in the ‘90s, several innovative associations were our industry’s online education ...

Debbie Willis11/30/21 12:00 AM

How the Technology-Averse Members of the International Association of Plumbing & Mechanical Officials Became Online Education Converts

Many of us have winced at the sight of someone’s backside when bent over in pants that ...

Debbie Willis11/22/21 12:00 AM

Learning Science Made Easy: What You Need to Know About ADDIE & Her Agile Alter Ego

Associations are wonderful places to work if you enjoy learning new skills on the job. ...

Debbie Willis11/15/21 12:00 AM

30 Ideas for Generating Non-Dues Revenue from Online Education Programs

In a brainstorming session, an organization’s culture and history can restrain ideation. ...

Debbie Willis11/8/21 12:00 AM

Learning Science Made Easy: The Original, Revised & Rebuffed Bloom’s Taxonomy

If you spend enough time with educators, you’re bound to hear something about Bloom’s ...

Debbie Willis11/1/21 12:00 AM

Pricing Decisions for Education Programs: When Is Free Okay?

Looking back, what do you think of these two decisions made by many associations during ...

Debbie Willis10/25/21 12:00 AM

Learning Science Made Easy: Improve the Effectiveness of Education Programs with Gagne’s 9 Events of Instruction

A little knowledge of learning science can have an enormous impact on your association’s ...

Debbie Willis10/18/21 12:00 AM

Your Association’s Education Programs Can Provide What the Remote Workplace Lacks

The workplace is unsettling for many people right now. Organizations have the technology ...

Debbie Willis10/4/21 12:00 AM

4 Essential Strategies for Establishing a High-Performing Professional Development Committee

In a time of accelerating change, everyone who cares about advancing their career (or ...

Debbie Willis9/27/21 12:00 AM

Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

You made it this far through the pandemic without an LMS, and with in-person conferences ...

Debbie Willis9/20/21 12:00 AM

Cohort-Based Online Courses: The Solution to Boring Lectures & Virtual Fatigue

You heard it here first: associations with cohort-based online courses will dominate ...

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