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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis7/19/21 12:00 AM

Introduce Your Members to Mixed-Age Learning Experiences

“All I really need to know about the benefits of mixed-age learning I learned in ...
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Debbie Willis7/5/21 12:00 AM

Is Frontline Training a Missed Opportunity for Associations?

It’s a telltale sign of someone’s true character: how they treat a restaurant server, ...
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Debbie Willis6/28/21 12:00 AM

Peer Advisory Groups for Association Members Who Want to Learn From and With Each Other

In a recent virtual chat for association professionals, one person asked the others about ...
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Debbie Willis6/21/21 12:00 AM

13 Ways to Differentiate Your Online Learning Programs from the Competition

The barriers to entry in the online learning business are minimal. Any individual or ...
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Debbie Willis6/14/21 12:00 AM

Practical Advice About Association Management from the Stoics

Stoicism is back in vogue. The wisdom of Marcus Aurelius, Epictetus and Seneca is shared ...
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Debbie Willis6/7/21 12:00 AM

How to Convince Members They Have Time for Professional Development

You know the old cliché: if you want something done, ask a busy person to do it. Busy ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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Debbie Willis5/24/21 12:00 AM

Improve the Online Learning Experience with a Train-the-Trainer Program

Moving your in-person conferences and courses to an online platform was like putting on a ...
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Debbie Willis5/17/21 12:00 AM

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

We’ve noticed a topic cropping up in event planner communities: a growing interest in ...
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Debbie Willis5/10/21 12:00 AM

A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs

Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
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Debbie Willis5/3/21 12:00 AM

What the Research Says About the Pandemic’s Impact on Associations

A bumper crop of survey reports has arrived this spring that provides insight into the ...
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Debbie Willis4/26/21 12:00 AM

Why & How to Bring Back the Lost Art of Listening

Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...
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