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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis10/28/19 12:00 AM

Plan Now for a Professional Development Day During the Holidays

Several times a year, kids are sent home early or have a day off so teachers can attend ...
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Debbie Willis10/7/19 12:00 AM

Why You Should Rethink Association Leadership Training

Only 14% of companies have a strong leadership bench, according to the Global Leadership ...
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Debbie Willis9/23/19 12:00 AM

Gain the Trust & Loyalty of Students & Recent Graduates by Looking Beyond Student Membership

As older members retire, associations must keep the young member pipeline full. One ...
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Debbie Willis9/16/19 12:00 AM

How Your LMS Can Improve New Member Onboarding

In an attempt to increase the retention of first-year members, a new member onboarding ...
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Debbie Willis9/2/19 12:00 AM

How to Earn and Reward Learner Loyalty

Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. ...
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Debbie Willis8/26/19 12:00 AM

3 Big Ideas from the 2019 ASAE Annual Meeting

When you keep hearing conference speakers and attendees talking about the same topic, ...
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Debbie Willis8/19/19 12:00 AM

A Conversation with LMS Analyst John Leh of Talented Learning

We had the pleasure of chatting recently with John Leh, CEO and Lead Analyst at Talented ...
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Debbie Willis8/5/19 12:00 AM

Learning Subscriptions Help Good Intentions Come to Life

Ask a member if lifelong learning is essential for future success and they’ll most likely ...
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis7/1/19 12:00 AM

Why Measure the Lifetime Value of Members and Customers?

Associations analyze their data so they can better understand members and customers, and ...
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Debbie Willis6/24/19 12:00 AM

Education for Supplier Members: Help Members Do Business with Members

When it comes to professional development, many associations ignore a large segment of ...
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Debbie Willis6/17/19 12:00 AM

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

You’ve always cherished your classroom instructors, the subject matter experts (SMEs) who ...
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