Debbie Willis

Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis6/14/21 12:00 AM

Practical Advice About Association Management from the Stoics

Stoicism is back in vogue. The wisdom of Marcus Aurelius, Epictetus and Seneca is shared ...

Debbie Willis6/7/21 12:00 AM

How to Convince Members They Have Time for Professional Development

You know the old cliché: if you want something done, ask a busy person to do it. Busy ...

Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...

Debbie Willis5/24/21 12:00 AM

Improve the Online Learning Experience with a Train-the-Trainer Program

Moving your in-person conferences and courses to an online platform was like putting on a ...

Debbie Willis5/17/21 12:00 AM

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

We’ve noticed a topic cropping up in event planner communities: a growing interest in ...

Debbie Willis5/10/21 12:00 AM

A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs

Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...

Debbie Willis5/3/21 12:00 AM

What the Research Says About the Pandemic’s Impact on Associations

A bumper crop of survey reports has arrived this spring that provides insight into the ...

Debbie Willis4/26/21 12:00 AM

Why & How to Bring Back the Lost Art of Listening

Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...

Debbie Willis4/19/21 12:00 AM

11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind

With no elbow grease required, decluttering seems like an easy spring project… until you ...

Debbie Willis4/12/21 12:00 AM

The Physics of Membership: Investigating Unknown Influences on Member Behavior

This past year, you could count on one thing: uncertainty. You can count on it in the ...

Debbie Willis4/5/21 12:00 AM

How to Host a Rewarding Ideation Session for Members and Volunteer Leaders

On St. Patrick’s Day, a group of association professionals got together to come up with ...

Debbie Willis3/29/21 12:00 AM

Adults Need Guidance Counselors Too: Educational Coaches Guide People into Your Education & Credentialing Programs

In high school, guidance counselors helped you pick the right classes and select the ...

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