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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis4/8/19 8:00 AM

10 Traits of an Innovation Mindset to Cultivate at Your Association

Associations can’t fulfill their missions without innovation. Innovation helps ...
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Debbie Willis4/1/19 12:00 AM

How Your LMS Can Help with Volunteer Training & Engagement

Volunteering is an underrated membership benefit. When members contribute their ...
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Debbie Willis3/25/19 8:00 AM

10 Ways Your Association Can Help Members Save Time

Associations are fixated on member engagement, and rightly so. You regularly ask members ...
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Debbie Willis3/18/19 12:00 AM

Six Elements of a Useful Educational Needs Assessment

How things change. What were once considered “best practices” in association management ...
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Debbie Willis3/11/19 12:00 AM

An Unexpected Solution for Professional Burnout: Association Membership

Why is it the more successful you get, the more hours you end up working? And, your work ...
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Debbie Willis2/25/19 12:00 AM

8 Ways to Build Educational Partnerships with Chapters

Chapters live and die by their educational events. Most of their revenue comes from event ...
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Debbie Willis1/28/19 12:00 AM

Online Learning’s New Role in the Association Membership Model

How can you best serve your members and professional community? You can make the biggest ...
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Debbie Willis1/14/19 12:00 AM

Become Educational Content Partners with Member Companies Before Someone Else Does

Members have always looked to your association as a premier provider of professional ...
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Debbie Willis12/17/18 12:00 AM

Our Most Popular E-Learning Posts in 2018

What’s been on your mind this year? One way to find out is to see which pages you’ve been ...
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Debbie Willis12/10/18 12:00 AM

Offer Holiday Specials That Promote Online Learning

Good dietary habits have a way of disappearing around the holidays. It’s just as easy for ...
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Debbie Willis11/6/18 12:00 AM

Professional Learning Communities Educate, Connect & Empower Members

Members join your association for information, education, and connections. But what if ...
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Debbie Willis10/30/18 12:00 AM

How to Get Board Approval (and a Budget) for Online Learning

Everyone wants a piece of the pie when it comes to your association’s budget. If your ...
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