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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis3/18/19 12:00 AM

Six Elements of a Useful Educational Needs Assessment

How things change. What were once considered “best practices” in association management ...
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Debbie Willis3/11/19 12:00 AM

An Unexpected Solution for Professional Burnout: Association Membership

Why is it the more successful you get, the more hours you end up working? And, your work ...
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Debbie Willis2/25/19 12:00 AM

8 Ways to Build Educational Partnerships with Chapters

Chapters live and die by their educational events. Most of their revenue comes from event ...
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Debbie Willis1/28/19 12:00 AM

Online Learning’s New Role in the Association Membership Model

How can you best serve your members and professional community? You can make the biggest ...
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Debbie Willis1/14/19 12:00 AM

Become Educational Content Partners with Member Companies Before Someone Else Does

Members have always looked to your association as a premier provider of professional ...
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Debbie Willis12/17/18 12:00 AM

Our Most Popular E-Learning Posts in 2018

What’s been on your mind this year? One way to find out is to see which pages you’ve been ...
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Debbie Willis12/10/18 12:00 AM

Offer Holiday Specials That Promote Online Learning

Good dietary habits have a way of disappearing around the holidays. It’s just as easy for ...
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Debbie Willis11/6/18 12:00 AM

Professional Learning Communities Educate, Connect & Empower Members

Members join your association for information, education, and connections. But what if ...
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Debbie Willis10/30/18 12:00 AM

How to Get Board Approval (and a Budget) for Online Learning

Everyone wants a piece of the pie when it comes to your association’s budget. If your ...
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Debbie Willis10/9/18 12:00 AM

Selling Online Education: Motivate Members with a Better Version of Themselves

What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and ...
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Debbie Willis9/26/18 12:00 AM

Alleviate Career Anxiety by Promoting Lifelong Learning

Everything is changing, including jobs, professions, and industries. Some members welcome ...
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Debbie Willis7/30/18 12:00 AM

Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources

Millennials get their share of depressing headlines these days—like this one from NBC ...
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