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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis11/2/20 12:00 AM

A Hybrid Conference Alternative for Overwhelmed Event & Education Teams

Everyone’s looking forward to the day, hopefully in 2021, when in-person conferences can ...
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Debbie Willis10/26/20 12:00 AM

Virtual Conference Session Recordings: the Launchpad for Your Association’s Online Learning Programs

If your association is in the learning business, virtual conferences are a must. In the ...
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Debbie Willis10/19/20 12:00 AM

How to Become the Corporate Training Partner for Member Companies

Your members’ corporate training teams were already challenged before the pandemic ...
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Debbie Willis10/12/20 12:00 AM

Frugal Innovation Practices for Associations with Tight Budgets

When conference keynotes talk about innovation, they share stories from companies with ...
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Debbie Willis10/5/20 12:00 AM

How to Get Back Your Association Mojo

Nearly seven months in, you’d think we’d have a handle on dealing with this never-ending ...
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Debbie Willis9/28/20 8:00 AM

10 Ways to Entice Members & Prospects to Visit Your Association’s LMS

Many of your members and prospective customers have recently been introduced to a ...
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Debbie Willis9/21/20 12:00 AM

The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference

For two days, members and non-members were completely caught up in your association’s ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis9/7/20 12:00 AM

Virtual Conference Pricing: The Many Factors to Consider

The cancellation of in-person conferences has had a devastating financial impact on ...
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Debbie Willis8/31/20 12:00 AM

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop ...
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Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
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Debbie Willis8/17/20 12:00 AM

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
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