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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis10/9/18 12:00 AM

Selling Online Education: Motivate Members with a Better Version of Themselves

What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and ...
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Debbie Willis9/26/18 12:00 AM

Alleviate Career Anxiety by Promoting Lifelong Learning

Everything is changing, including jobs, professions, and industries. Some members welcome ...
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Debbie Willis7/30/18 12:00 AM

Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources

Millennials get their share of depressing headlines these days—like this one from NBC ...
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Debbie Willis7/23/18 12:00 AM

Survey Says… Online Education’s Role in Membership Marketing

No one likes to admit it, but let’s face it, we’re all curious about how we stack up or ...
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Debbie Willis7/9/18 12:00 AM

How to Get Your Association to Support Its Staff’s Professional Development

Pick an association website at random and read their About page. Chances are you’ll see ...
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Debbie Willis5/14/18 12:00 AM

The Many Benefits of Selling Online Education to Corporate Members

The global corporate online training market is expected to grow by nearly 10% annually ...
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Debbie Willis5/7/18 12:00 AM

12 Ways to Increase Student Participation in Online Discussions

Dozens of studies have come to the same conclusion: online discussions strengthen student ...
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Debbie Willis4/9/18 12:00 AM

How to Present a Business Case for a New LMS

Do you ever daydream about having a new learning platform? Your wish can come true if you ...
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Debbie Willis4/2/18 12:00 AM

How to Prepare a Business Case for a New LMS

Do you feel like giving your learning platform a heave-ho out the door? But you can’t, ...
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Debbie Willis3/5/18 12:00 AM

How to Build an Online Learning Sponsorship Program

When associations think about sponsorship opportunities, events usually come to mind ...
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Debbie Willis2/26/18 12:00 AM

The Best Marketing for Educational Programs is Content Marketing

How many promotions and advertisements do your members see each day? By any count, too ...
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Debbie Willis1/29/18 12:00 AM

Your Education Team Needs an Association Intrapreneur

Are you feeling restless at work? Itching to have a positive impact on your association ...
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