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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis12/4/17 12:00 AM

Why the Growing Interest in CRM Solutions for Associations?

Over the last few years, inbound marketing has become a key component of association ...
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Debbie Willis11/6/17 12:00 AM

Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that ...
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Debbie Willis10/30/17 12:00 AM

Active Loyalty in the Lifelong Learning Business

Your members need to continue learning if they want to remain employable, promotable, and ...
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Debbie Willis10/24/17 12:00 AM

Lifelong Learning in the Freelance Economy

Half the American workforce will be freelancers within a decade, according to the ...
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Debbie Willis10/2/17 12:00 AM

The State of Association E-Learning: Cloudy with a Chance of Sunshine

The future looks bright for association e-learning. The growing lifelong learning market ...
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Debbie Willis9/25/17 12:00 AM

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational ...
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Debbie Willis9/4/17 12:00 AM

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, ...
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Debbie Willis8/28/17 12:00 AM

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from ...
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Debbie Willis8/21/17 12:00 AM

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about ...
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Debbie Willis8/14/17 12:00 AM

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in ...
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Debbie Willis7/31/17 12:00 AM

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an ...
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Debbie Willis7/24/17 12:00 AM

Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the ...
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