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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis5/18/20 8:00 AM

10 Attendee Complaints About Virtual Conferences—and How to Prevent Them

Like us, you’ve probably attended a few virtual events recently and discussed them ...
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Debbie Willis5/11/20 12:00 AM

Market Virtual Education Programs Carefully and Caringly Right Now

Nothing is going as planned. You can’t market virtual education programs like you ...
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Debbie Willis5/4/20 12:00 AM

Virtual Fraternal Chapters Help Students Make the Best of Their College Experience

Imagine being a college student right now. You’ve been kicked off campus and torn from ...
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Debbie Willis4/27/20 12:00 AM

Tips for New Online Instructors and Virtual Presenters

Right now, someone you know (maybe you!) is bummed because the conference (workshop or ...
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Debbie Willis4/20/20 12:00 AM

How Your Association Can Use Zoom for Professional Development

During this prolonged coronavirus crisis, associations are having to ramp up their ...
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Debbie Willis4/13/20 12:00 AM

Lessons from NIGP: How to Quickly Convert In-Person Courses to Online Courses

NIGP: The Institute for Public Procurement had more than 100 in-person, one- to three-day ...
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Debbie Willis4/6/20 12:00 AM

Advice for Engaging Virtual Conference Attendees

Remember what attending a conference was really like? If you looked around the room ...
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Debbie Willis3/30/20 12:00 AM

How to Prepare Attendees for a Virtual Conference—and Other Online Learning Options

The modus operandi these days is making the best of a bad situation. Many associations ...
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Debbie Willis3/23/20 12:00 AM

Help Members Cope with the Economic Impact of COVID-19

In the association community, talk of a recession had crept up a few times in the past ...
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Debbie Willis3/16/20 12:00 AM

Prepare for a Different Set of Member Needs During the COVID-19 Crisis

Cancelled events, remote working, government guidelines, mandates, and legislation—every ...
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Debbie Willis3/9/20 12:00 AM

Adulting Programs Help Young Professionals Survive & Thrive in Their Careers

“Adulting is hard.”
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Debbie Willis3/2/20 12:00 AM

How to Use Learner Journey Mapping to Improve the Educational Experience

Wouldn’t it be great if you could get inside a learner’s head and see their entire ...
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