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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis4/20/20 12:00 AM

How Your Association Can Use Zoom for Professional Development

During this prolonged coronavirus crisis, associations are having to ramp up their ...
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Debbie Willis4/13/20 12:00 AM

Lessons from NIGP: How to Quickly Convert In-Person Courses to Online Courses

NIGP: The Institute for Public Procurement had more than 100 in-person, one- to three-day ...
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Debbie Willis4/6/20 12:00 AM

Advice for Engaging Virtual Conference Attendees

Remember what attending a conference was really like? If you looked around the room ...
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Debbie Willis3/30/20 12:00 AM

How to Prepare Attendees for a Virtual Conference—and Other Online Learning Options

The modus operandi these days is making the best of a bad situation. Many associations ...
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Debbie Willis3/23/20 12:00 AM

Help Members Cope with the Economic Impact of COVID-19

In the association community, talk of a recession had crept up a few times in the past ...
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Debbie Willis3/16/20 12:00 AM

Prepare for a Different Set of Member Needs During the COVID-19 Crisis

Cancelled events, remote working, government guidelines, mandates, and legislation—every ...
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Debbie Willis3/9/20 12:00 AM

Adulting Programs Help Young Professionals Survive & Thrive in Their Careers

“Adulting is hard.”
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Debbie Willis3/2/20 12:00 AM

How to Use Learner Journey Mapping to Improve the Educational Experience

Wouldn’t it be great if you could get inside a learner’s head and see their entire ...
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Debbie Willis2/24/20 12:00 AM

How Your Association Can Encourage Learner Self-Reliance

For liberal arts majors, the phrase “self-reliance” might bring back memories of Ralph ...
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Debbie Willis2/17/20 12:00 AM

How to Keep Your Association Out of Technical Debt

One of the first lessons of responsible ‘adulting’ is staying out of credit card debt, ...
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Debbie Willis2/10/20 12:00 AM

Teach Members & Customers How to Succeed as an Online Learner

Is learning like riding a bike? You just get going and it all comes back to you before ...
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Debbie Willis2/3/20 12:00 AM

The Growing Member Need for Self-Care & Wellbeing Education

“It’s easier to care for the community, once you’ve taken care of yourself,” says The ...
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