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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis4/18/17 12:00 AM

Focus on Millennial Learners to Benefit Members of All Ages

There are countless articles describing how we need to change the way we deliver learning ...
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Debbie Willis3/27/17 12:00 AM

Why are Associations missing from the Digital Credentials conversation?

"The world’s education systems are failing our children by not preparing them for the ...
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Debbie Willis2/27/17 12:00 AM

Challenges and Opportunities for Association Education Programs

We have come across several interesting articles in the past couple of weeks, which ...
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Debbie Willis1/30/17 12:00 AM

Is your Association a Learning Organization?

Is your association a learning organization? A learning organization is one "that ...
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Debbie Willis1/23/17 12:00 AM

Association Education and Certification: Best Benefit Ever

What benefits truly increase value for association members, increasing engagement and ...
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Debbie Willis11/14/16 12:00 AM

Association Learning: Does your Story Inspire Members?

Sometimes it’s nice to take a step back from all the news, busy work days, our hectic ...
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Debbie Willis10/31/16 12:00 AM

Creating Connections: From Association Education to Employment

The recent whitepaper, “The Association Role in the New Education Paradigm”, has ...
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Debbie Willis10/24/16 12:00 AM

Don't Undervalue Association Training Programs!

When pricing your association’s training offerings, it is important to assess their ...
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Debbie Willis9/12/16 12:00 AM

Associations Need to Lead Change with Education Programs

“The Association Role in the New Education Paradigm”, a recently published whitepaper, ...
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Debbie Willis8/22/16 12:00 AM

Why Digital Badges are the Future of Association Education

The way we learn is constantly evolving. Association members use their professional ...
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Debbie Willis8/1/16 12:00 AM

How to Make the Most of ASAE Annual Expo 2016

With less than two weeks to the ASAE Annual Meeting and Expo 2016, the largest event for ...
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Debbie Willis7/25/16 12:00 AM

The 5 E's of Generating Non-Dues Revenue from eLearning

Is your association generating as much non-dues revenue as it needs to, wants to, or has ...
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