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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis8/22/16 12:00 AM

Why Digital Badges are the Future of Association Education

The way we learn is constantly evolving. Association members use their professional ...
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Debbie Willis8/1/16 12:00 AM

How to Make the Most of ASAE Annual Expo 2016

With less than two weeks to the ASAE Annual Meeting and Expo 2016, the largest event for ...
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Debbie Willis7/25/16 12:00 AM

The 5 E's of Generating Non-Dues Revenue from eLearning

Is your association generating as much non-dues revenue as it needs to, wants to, or has ...
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Debbie Willis7/11/16 12:00 AM

Leadership through Blended Learning: Sorority LMS Success

Blended Learning programs are the ideal way to deliver leadership development programs as ...
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Debbie Willis7/4/16 12:00 AM

Association eLearning vs Free Online Courses

There are a multitude of blogs and articles outlining the benefits of taking free online ...
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Debbie Willis6/27/16 12:00 AM

Summer School? No, time to evaluate LMS performance

How to ensure School’s NOT Out for Summer
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Debbie Willis6/20/16 12:00 AM

Association Learning Blogs: Most Popular of 2016

As we approach the end of June, and with a little inspiration from last week's blog on ...
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Debbie Willis6/6/16 12:00 AM

LMS Vendor Relationships: Food for Thought

Restaurants that serve the tastiest food have great relationships with their suppliers. ...
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Debbie Willis5/23/16 12:00 AM

What’s the Difference between Selling and Marketing eLearning?

What’s the difference between selling and marketing eLearning courses to learners – ...
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Debbie Willis4/25/16 12:00 AM

Mentoring Millennials for Leadership and Association Growth

A recent article in Bloomberg Business outlined how many large, older companies are ...
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Debbie Willis3/14/16 12:00 AM

Maximize Efficiency with an LMS to AMS Integration

How can an LMS to AMS integration help you to maximize efficiency in managing education ...
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Debbie Willis2/22/16 12:00 AM

4 Ways Education Programs Increase Value for Association Members

Retention is one of the most critical metrics for associations and membership ...
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