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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis8/16/24 11:41 AM

Prepare Association Members for Career Success with Virtual Workshops

To keep up with changing technology and emerging competition, members often need to ...
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Debbie Willis5/20/24 12:00 AM

Boost Certification Pass Rates with Credentialing Exam Study Groups

If you've ever studied for the Certified Association Executive (CAE) exam, Certified ...
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Debbie Willis5/13/24 12:00 AM

Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
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Debbie Willis5/6/24 12:00 AM

How Associations Rituals Encourage Learning, Engagement and Belonging

Do you have daily or weekly rituals?
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Debbie Willis4/29/24 12:00 AM

Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry

You probably know someone like my cousin. He graduated from college several years back, ...
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Debbie Willis4/22/24 12:00 AM

Tips for Recruiting Volunteers and SMEs for Online Education Programs

Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a ...
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Debbie Willis4/15/24 12:00 AM

Enhance Your Association’s Online Courses & Cohorts with Mentoring

With remote and hybrid work, people don’t have the same formal or informal mentoring ...
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Debbie Willis4/8/24 12:00 AM

15 Attention Hacks to Improve Online Attendee and Learner Engagement

Even when people pay for online education programs—and especially when they don’t—they ...
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Debbie Willis4/1/24 12:00 AM

In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs

Building AI into your association’s practices is a careful balancing act. It makes sense ...
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Debbie Willis3/25/24 12:00 AM

Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

What goals and concerns are your association peers prioritizing? How does your ...
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Debbie Willis3/18/24 12:00 AM

Tips for Significantly Enhancing Your Learner Surveys

The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...
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Debbie Willis3/11/24 12:00 AM

What to Consider When Pricing Education Programs

Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
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