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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis11/7/24 2:27 PM

Creating Win-Win Educational Partnerships with Chapters

Here’s an uncomfortable truth: many associations and their chapters have a “us vs. them” ...
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Debbie Willis5/13/24 12:00 AM

Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
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Debbie Willis5/6/24 12:00 AM

How Associations Rituals Encourage Learning, Engagement and Belonging

Do you have daily or weekly rituals?
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Debbie Willis4/29/24 12:00 AM

Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry

You probably know someone like my cousin. He graduated from college several years back, ...
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Debbie Willis3/25/24 12:00 AM

Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

What goals and concerns are your association peers prioritizing? How does your ...
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Debbie Willis3/18/24 12:00 AM

Tips for Significantly Enhancing Your Learner Surveys

The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...
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Debbie Willis3/11/24 12:00 AM

What to Consider When Pricing Education Programs

Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
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Debbie Willis2/5/24 12:00 AM

In an Employers’ Job Market, It’s Time for New Marketing Messages

Over the past year, the job market has changed. No longer a job hunters’ market, it now ...
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Debbie Willis1/29/24 12:00 AM

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
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Debbie Willis1/22/24 12:00 AM

Capture the Loyalty of Young Professionals with Leadership Development Cohorts

A growing number of associations are now offering cohort programs, according to my ...
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Debbie Willis1/15/24 12:00 AM

Post-Program Campaigns That Help Build Relationships With & Between Participants

You go out on a date, have a great time, there’s a good feeling all around, and nice ...
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Debbie Willis1/8/24 12:00 AM

Free Education for Association Professionals Is Out There, If You Know Where to Look

Are you determined to invest more in your professional development this year? Good for ...
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