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Debbie Willis
Tips for Recruiting Volunteers and SMEs for Online Education Programs
Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a ...
Enhance Your Association’s Online Courses & Cohorts with Mentoring
With remote and hybrid work, people don’t have the same formal or informal mentoring ...
15 Attention Hacks to Improve Online Attendee and Learner Engagement
Even when people pay for online education programs—and especially when they don’t—they ...
In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs
Building AI into your association’s practices is a careful balancing act. It makes sense ...
Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024
What goals and concerns are your association peers prioritizing? How does your ...
Tips for Significantly Enhancing Your Learner Surveys
The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...
What to Consider When Pricing Education Programs
Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
8 Education Program Marketing Principles to Revisit or Research
Association professionals must be competent in many areas—or domains, if you’re ...
A Scientific Approach to Education Programs Has a Positive Impact on Learners’ Job Performance & Career Advancement
Why do people invest their time and money in education programs? Because they want to ...
Shift from Transactions to Relationships with Learning Subscriptions
When a speaker’s topic gets the audience excited, the conversation in the chat box flows ...
How to Build DEI into Your Association’s Educational Strategy
DEI is a business imperative that’s not going anywhere. But it calls for intentional, ...
In an Employers’ Job Market, It’s Time for New Marketing Messages
Over the past year, the job market has changed. No longer a job hunters’ market, it now ...