Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis4/1/24 12:00 AM

In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs

Building AI into your association’s practices is a careful balancing act. It makes sense ...

Debbie Willis3/25/24 12:00 AM

Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

What goals and concerns are your association peers prioritizing? How does your ...

Debbie Willis3/18/24 12:00 AM

Tips for Significantly Enhancing Your Learner Surveys

The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...

Debbie Willis3/11/24 12:00 AM

What to Consider When Pricing Education Programs

Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...

Debbie Willis3/4/24 12:00 AM

8 Education Program Marketing Principles to Revisit or Research

Association professionals must be competent in many areas—or domains, if you’re ...

Debbie Willis2/26/24 12:00 AM

A Scientific Approach to Education Programs Has a Positive Impact on Learners’ Job Performance & Career Advancement

Why do people invest their time and money in education programs? Because they want to ...

Debbie Willis2/19/24 12:00 AM

Shift from Transactions to Relationships with Learning Subscriptions

When a speaker’s topic gets the audience excited, the conversation in the chat box flows ...

Debbie Willis2/12/24 12:00 AM

How to Build DEI into Your Association’s Educational Strategy

DEI is a business imperative that’s not going anywhere. But it calls for intentional, ...

Debbie Willis2/5/24 12:00 AM

In an Employers’ Job Market, It’s Time for New Marketing Messages

Over the past year, the job market has changed. No longer a job hunters’ market, it now ...

Debbie Willis1/29/24 12:00 AM

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...

Debbie Willis1/22/24 12:00 AM

Capture the Loyalty of Young Professionals with Leadership Development Cohorts

A growing number of associations are now offering cohort programs, according to my ...

Debbie Willis1/15/24 12:00 AM

Post-Program Campaigns That Help Build Relationships With & Between Participants

You go out on a date, have a great time, there’s a good feeling all around, and nice ...

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