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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis7/24/23 12:00 AM

Increase Member Engagement with the Help of Online Education Programs

When our parent company ASI surveyed association executives for the 2023 Membership ...
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Debbie Willis7/10/23 12:00 AM

Encourage Members & Customers to Create a Professional Learning Plan

No one disputes the value of lifelong learning. But the problem is mustering up the ...
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Debbie Willis6/26/23 12:00 AM

Professional Development as an Employee Retention Strategy for Your Association

Employee retention is an ongoing issue for associations. This summer’s Council of ...
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Debbie Willis6/19/23 12:00 AM

How Association Professionals Are Using ChatGPT—and Related ChatGPT Musings

In early March, we published our first post about ChatGPT. Since then, I’ve heard many ...
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Debbie Willis6/12/23 12:00 AM

What Associations Need to Know About Launching a Podcast

Do you listen to association-focused podcasts? You might know about Leading Learning ...
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Debbie Willis5/15/23 12:00 AM

Free Leadership Training for Volunteers: A Fair Exchange for Their Time

Despite what your association might be experiencing, volunteerism is strong. A new ASAE ...
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Debbie Willis5/8/23 12:00 AM

7 Business Model Strategies to Steal from For-Profit Online Learning Providers

It pays to watch what for-profits in the learning business are doing. The fastest growing ...
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Debbie Willis5/1/23 12:00 AM

Strengthen Relationships & Revenue with a Corporate Learning Concierge Service for Industry Employers

Here’s a million-dollar idea: help us hapless humans close the distance between having ...
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Debbie Willis4/24/23 12:00 AM

Using a Job Analysis to Design & Market Credentialing Programs

If your association offers (or plans to offer) a credentialing program, you know all ...
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Debbie Willis4/17/23 12:00 AM

Free Education Programs for Members: A Valuable & Tangible Membership Benefit

During the pandemic crisis, associations offered free education to help members quickly ...
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Debbie Willis4/10/23 12:00 AM

5 Extreme Brainstorming Questions to Help Imagine a Better Future for Your Association

The pandemic knocked many of us out of our comfort zones, however, it also sparked growth ...
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Debbie Willis4/3/23 12:00 AM

Add Coaching Sessions to Online Learning Programs for a Market Advantage

Until recently, executives or aspiring leaders were usually the only people you knew who ...
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