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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis5/7/19 12:00 AM

How to Increase Non-Dues Revenue without Nickel-and-Diming Members

Associations have traditionally used membership “as an excuse to sell more stuff at ...
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Debbie Willis4/30/19 12:00 AM

13 Ways to Develop Expertise & Keep Up with Trends in Your Industry

You are subject matter experts (SMEs) in association management, or more specifically, in ...
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Debbie Willis4/22/19 12:00 AM

Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much ...
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Debbie Willis4/15/19 12:00 AM

Beware These 9 Barriers to Association Innovation

The association community is full of bright, optimistic professionals whose minds are ...
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Debbie Willis4/8/19 8:00 AM

10 Traits of an Innovation Mindset to Cultivate at Your Association

Associations can’t fulfill their missions without innovation. Innovation helps ...
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Debbie Willis4/1/19 12:00 AM

How Your LMS Can Help with Volunteer Training & Engagement

Volunteering is an underrated membership benefit. When members contribute their ...
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Debbie Willis3/25/19 8:00 AM

10 Ways Your Association Can Help Members Save Time

Associations are fixated on member engagement, and rightly so. You regularly ask members ...
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Debbie Willis3/18/19 12:00 AM

Six Elements of a Useful Educational Needs Assessment

How things change. What were once considered “best practices” in association management ...
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Debbie Willis3/11/19 12:00 AM

An Unexpected Solution for Professional Burnout: Association Membership

Why is it the more successful you get, the more hours you end up working? And, your work ...
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Debbie Willis3/4/19 12:00 AM

Identify LMS Reporting Requirements Before Starting the Selection Process

Reports are often an afterthought during LMS selection and implementation. Usually, near ...
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Debbie Willis2/25/19 12:00 AM

8 Ways to Build Educational Partnerships with Chapters

Chapters live and die by their educational events. Most of their revenue comes from event ...
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Debbie Willis2/18/19 12:00 AM

Tips for Converting Instructor-Led Training to E-Learning

Everyone thinks your association’s popular pre-conference workshop would make a great ...
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