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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis3/25/19 8:00 AM

10 Ways Your Association Can Help Members Save Time

Associations are fixated on member engagement, and rightly so. You regularly ask members ...
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Debbie Willis3/18/19 12:00 AM

Six Elements of a Useful Educational Needs Assessment

How things change. What were once considered “best practices” in association management ...
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Debbie Willis3/11/19 12:00 AM

An Unexpected Solution for Professional Burnout: Association Membership

Why is it the more successful you get, the more hours you end up working? And, your work ...
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Debbie Willis3/4/19 12:00 AM

Identify LMS Reporting Requirements Before Starting the Selection Process

Reports are often an afterthought during LMS selection and implementation. Usually, near ...
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Debbie Willis2/25/19 12:00 AM

8 Ways to Build Educational Partnerships with Chapters

Chapters live and die by their educational events. Most of their revenue comes from event ...
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Debbie Willis2/18/19 12:00 AM

Tips for Converting Instructor-Led Training to E-Learning

Everyone thinks your association’s popular pre-conference workshop would make a great ...
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Debbie Willis2/11/19 12:00 AM

Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills

Let’s stop talking about “soft” vs. “hard” skills. “Soft” suggests skills that aren’t as ...
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Debbie Willis2/4/19 12:00 AM

How Emerging Learning Trends Can Ignite a Spark in Your Audience

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Debbie Willis1/28/19 12:00 AM

Online Learning’s New Role in the Association Membership Model

How can you best serve your members and professional community? You can make the biggest ...
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Debbie Willis1/21/19 12:00 AM

Don’t Believe Myths about Generational Learning Differences

Not so long ago, keynote speakers made a splash by talking about the vast differences ...
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Debbie Willis1/14/19 12:00 AM

Become Educational Content Partners with Member Companies Before Someone Else Does

Members have always looked to your association as a premier provider of professional ...
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Debbie Willis1/7/19 12:00 AM

5 Trends & Opportunities for Association E-Learning in 2019

The inevitable is unfolding. Realizations are dawning. Focuses are shifting. Digital ...
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