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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis12/17/18 12:00 AM

Our Most Popular E-Learning Posts in 2018

What’s been on your mind this year? One way to find out is to see which pages you’ve been ...
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Debbie Willis12/10/18 12:00 AM

Offer Holiday Specials That Promote Online Learning

Good dietary habits have a way of disappearing around the holidays. It’s just as easy for ...
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Debbie Willis12/3/18 12:00 AM

How to Manage When You’re an Education Department of One

Survey after survey says people join associations because they want to learn and connect ...
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Debbie Willis11/26/18 12:00 AM

Learning Campaigns: A New Way to Engage & Educate Your Community

With change going on all around, we need to think differently about delivering education. ...
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Debbie Willis11/19/18 12:00 AM

3 Associations Share Their AMS-LMS Integration Lessons

There’s nothing better than learning from stories—whether they’re case studies about ...
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Debbie Willis11/12/18 12:00 AM

Microlearning: Education to Fit Anyone’s Schedule & Budget

The ASAE Foundation named microlearning as a “driver of change” in their ForesightWorks ...
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Debbie Willis11/6/18 12:00 AM

Professional Learning Communities Educate, Connect & Empower Members

Members join your association for information, education, and connections. But what if ...
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Debbie Willis10/30/18 12:00 AM

How to Get Board Approval (and a Budget) for Online Learning

Everyone wants a piece of the pie when it comes to your association’s budget. If your ...
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Debbie Willis10/23/18 12:00 AM

Take an Integrated Approach to Education with a Learning Strategy

You would never let a contractor remodel your kitchen without a blueprint, or drive to a ...
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Debbie Willis10/16/18 12:00 AM

The Benefits of Micro-Credentials for Members, Employers & Your Association

Do people really change careers five or six times during their lifetime? Is that number ...
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Debbie Willis10/9/18 12:00 AM

Selling Online Education: Motivate Members with a Better Version of Themselves

What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and ...
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Debbie Willis10/2/18 12:00 AM

Certification vs. Certificate Programs: Which Is Right for Your Association?

The association world is full of abbreviations. We have shorthand for association ...
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