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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis2/25/19 12:00 AM

8 Ways to Build Educational Partnerships with Chapters

Chapters live and die by their educational events. Most of their revenue comes from event ...
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Debbie Willis2/18/19 12:00 AM

Tips for Converting Instructor-Led Training to E-Learning

Everyone thinks your association’s popular pre-conference workshop would make a great ...
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Debbie Willis2/11/19 12:00 AM

Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills

Let’s stop talking about “soft” vs. “hard” skills. “Soft” suggests skills that aren’t as ...
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Debbie Willis2/4/19 12:00 AM

How Emerging Learning Trends Can Ignite a Spark in Your Audience

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Debbie Willis1/28/19 12:00 AM

Online Learning’s New Role in the Association Membership Model

How can you best serve your members and professional community? You can make the biggest ...
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Debbie Willis1/21/19 12:00 AM

Don’t Believe Myths about Generational Learning Differences

Not so long ago, keynote speakers made a splash by talking about the vast differences ...
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Debbie Willis1/14/19 12:00 AM

Become Educational Content Partners with Member Companies Before Someone Else Does

Members have always looked to your association as a premier provider of professional ...
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Debbie Willis1/7/19 12:00 AM

5 Trends & Opportunities for Association E-Learning in 2019

The inevitable is unfolding. Realizations are dawning. Focuses are shifting. Digital ...
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Debbie Willis12/17/18 12:00 AM

Our Most Popular E-Learning Posts in 2018

What’s been on your mind this year? One way to find out is to see which pages you’ve been ...
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Debbie Willis12/10/18 12:00 AM

Offer Holiday Specials That Promote Online Learning

Good dietary habits have a way of disappearing around the holidays. It’s just as easy for ...
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Debbie Willis12/3/18 12:00 AM

How to Manage When You’re an Education Department of One

Survey after survey says people join associations because they want to learn and connect ...
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Debbie Willis11/26/18 12:00 AM

Learning Campaigns: A New Way to Engage & Educate Your Community

With change going on all around, we need to think differently about delivering education. ...
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