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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis11/19/18 12:00 AM

3 Associations Share Their AMS-LMS Integration Lessons

There’s nothing better than learning from stories—whether they’re case studies about ...
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Debbie Willis11/12/18 12:00 AM

Microlearning: Education to Fit Anyone’s Schedule & Budget

The ASAE Foundation named microlearning as a “driver of change” in their ForesightWorks ...
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Debbie Willis11/6/18 12:00 AM

Professional Learning Communities Educate, Connect & Empower Members

Members join your association for information, education, and connections. But what if ...
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Debbie Willis10/30/18 12:00 AM

How to Get Board Approval (and a Budget) for Online Learning

Everyone wants a piece of the pie when it comes to your association’s budget. If your ...
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Debbie Willis10/23/18 12:00 AM

Take an Integrated Approach to Education with a Learning Strategy

You would never let a contractor remodel your kitchen without a blueprint, or drive to a ...
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Debbie Willis10/16/18 12:00 AM

The Benefits of Micro-Credentials for Members, Employers & Your Association

Do people really change careers five or six times during their lifetime? Is that number ...
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Debbie Willis10/9/18 12:00 AM

Selling Online Education: Motivate Members with a Better Version of Themselves

What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and ...
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Debbie Willis10/2/18 12:00 AM

Certification vs. Certificate Programs: Which Is Right for Your Association?

The association world is full of abbreviations. We have shorthand for association ...
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Debbie Willis9/26/18 12:00 AM

Alleviate Career Anxiety by Promoting Lifelong Learning

Everything is changing, including jobs, professions, and industries. Some members welcome ...
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Debbie Willis9/11/18 12:00 AM

Under the Hood: How the R&D Team Fine-Tunes Your LMS Engine

How does a learning management system (LMS) become TopClass? Our LMS development team is ...
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Debbie Willis9/5/18 12:00 AM

Advice for LMS Training During and After Implementation

Over the last several weeks, we’ve been introducing you to the different people on your ...
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Debbie Willis8/28/18 12:00 AM

The Critical Role of LMS Developers & QA Testers during Implementation

Have you ever wondered why your LMS software works as well as it does? How it traveled ...
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