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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis6/25/18 12:00 AM

How to Create a Really Good LMS RFP

You finally got the budget to purchase a learning management system (LMS). What’s your ...
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Debbie Willis6/18/18 12:00 AM

How to Develop Really Good LMS Requirements

The request for proposal you send to learning management system (LMS) providers is only ...
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Debbie Willis6/11/18 12:00 AM

How to Get Useful Student Feedback on Online Courses

When you collect useful student feedback on online courses, you can confidently assess ...
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Debbie Willis6/4/18 12:00 AM

How Technology Partners Help Associations Comply with GDPR

Time’s up! GDPR—the European Union’s General Data Protection Regulation—went into effect ...
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Debbie Willis5/28/18 12:00 AM

Where to Host Your eLearning Catalog and eCommerce: AMS or LMS?

During the selection and implementation of a learning management system (LMS), you have ...
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Debbie Willis5/21/18 12:00 AM

Give a Taste: Let Prospects & Members Sample Online Education

If only prospects would give your educational programs a chance, you’d turn them into ...
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Debbie Willis5/14/18 12:00 AM

The Many Benefits of Selling Online Education to Corporate Members

The global corporate online training market is expected to grow by nearly 10% annually ...
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Debbie Willis5/7/18 12:00 AM

12 Ways to Increase Student Participation in Online Discussions

Dozens of studies have come to the same conclusion: online discussions strengthen student ...
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Debbie Willis4/30/18 12:00 AM

What If Your Association Can’t Afford an Instructional Designer?

Great news: you got the go-ahead to offer a new online course. Now, the bad news: you ...
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Debbie Willis4/23/18 12:00 AM

Working with an Instructional Designer: How to Prepare for Success

Developing a new online course with the help of an instructional designer is an exciting ...
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Debbie Willis4/16/18 8:00 AM

10 Benefits of Outsourcing Instructional Design for eLearning Programs

Everyone knows “the way we’ve always done it” is not usually the best way to move ...
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Debbie Willis4/9/18 12:00 AM

How to Present a Business Case for a New LMS

Do you ever daydream about having a new learning platform? Your wish can come true if you ...
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