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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis4/2/18 12:00 AM

How to Prepare a Business Case for a New LMS

Do you feel like giving your learning platform a heave-ho out the door? But you can’t, ...
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Debbie Willis3/26/18 12:00 AM

8 New Ideas for Engaging Online Students

For many adults, taking a class online is a new learning experience. Even learners with ...
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Debbie Willis3/19/18 12:00 AM

How to Use Webinars as Lead Generation for Your Online Courses

What does it take to make a seven-figure income from online courses? Ask Amy Porterfield. ...
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Debbie Willis3/12/18 12:00 AM

Select an LMS Consultant Before Beginning Your LMS Selection

With more than 700 learning platforms on the market, how do you narrow the field down to ...
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Debbie Willis3/5/18 12:00 AM

How to Build an Online Learning Sponsorship Program

When associations think about sponsorship opportunities, events usually come to mind ...
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Debbie Willis2/26/18 12:00 AM

The Best Marketing for Educational Programs is Content Marketing

How many promotions and advertisements do your members see each day? By any count, too ...
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Debbie Willis2/19/18 12:00 AM

How to Sunset an Educational Program

A note for the meeting planner: please order decaf for the next committee meeting. Only ...
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Debbie Willis2/12/18 12:00 AM

How to Create a Culture of Learning at Your Association

“We don't know everything that we need to know today to accomplish our mission.” How’s ...
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Debbie Willis2/5/18 12:00 AM

How to Validate an Online Course Idea

New players in the online learning market are bringing fresh ideas to online course ...
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Debbie Willis1/29/18 12:00 AM

Your Education Team Needs an Association Intrapreneur

Are you feeling restless at work? Itching to have a positive impact on your association ...
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Debbie Willis1/22/18 12:00 AM

What to Do If Your Association’s Online Course Failed

You were so proud. You really thought you had a great idea for an online course. The ...
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Debbie Willis1/15/18 12:00 AM

How to Think Like a Futurist

Every January, articles about trends take over the internet. You’ve probably read a few ...
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