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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis6/5/17 8:00 AM

10 Future Work Skills to Teach Your Members

Is your association helping members develop the work skills they need for the future? ...
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Debbie Willis5/29/17 12:00 AM

Help Members Overcome Obstacles to Learning

Did you encounter any obstacles getting here? Probably not. Or, you didn't notice because ...
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Debbie Willis5/22/17 12:00 AM

Teach Your Members How to Build a Learning Habit

“Learning is what most adults will do for a living in the 21st century.”
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Debbie Willis5/8/17 12:00 AM

Don't Ignore Non-Dues Revenue Potential of Digital Badges!

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & ...
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Debbie Willis4/24/17 12:00 AM

Associations: Solving the Skills Gap with Digital Credentials

Associations around the world face a common challenge — how to remain relevant and expand ...
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Debbie Willis4/18/17 12:00 AM

Focus on Millennial Learners to Benefit Members of All Ages

There are countless articles describing how we need to change the way we deliver learning ...
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Debbie Willis4/3/17 12:00 AM

Re-Energize Online Learning for Members

If you have been providing continuing education programs or professional development ...
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Debbie Willis3/27/17 12:00 AM

Why are Associations missing from the Digital Credentials conversation?

"The world’s education systems are failing our children by not preparing them for the ...
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Debbie Willis3/13/17 12:00 AM

Learners and Your LMS: If you build it, will they come?

Working with many associations over the years, we have listened to many organizations ...
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Debbie Willis3/6/17 12:00 AM

Open Source LMS: Hidden Costs for Associations

Many associations have, at some point, considered the benefits of choosing an open source ...
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Debbie Willis2/27/17 12:00 AM

Challenges and Opportunities for Association Education Programs

We have come across several interesting articles in the past couple of weeks, which ...
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Debbie Willis2/20/17 12:00 AM

Managing Learning at your Association Annual Conference

Organizations offer a wide variety of professional learning opportunities to their ...
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