Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis4/3/17 12:00 AM

Re-Energize Online Learning for Members

If you have been providing continuing education programs or professional development ...

Debbie Willis3/27/17 12:00 AM

Why are Associations missing from the Digital Credentials conversation?

"The world’s education systems are failing our children by not preparing them for the ...

Debbie Willis3/13/17 12:00 AM

Learners and Your LMS: If you build it, will they come?

Working with many associations over the years, we have listened to many organizations ...

Debbie Willis3/6/17 12:00 AM

Open Source LMS: Hidden Costs for Associations

Many associations have, at some point, considered the benefits of choosing an open source ...

Debbie Willis2/27/17 12:00 AM

Challenges and Opportunities for Association Education Programs

We have come across several interesting articles in the past couple of weeks, which ...

Debbie Willis2/20/17 12:00 AM

Managing Learning at your Association Annual Conference

Organizations offer a wide variety of professional learning opportunities to their ...

Debbie Willis2/13/17 12:00 AM

4 Stages of Falling in Love with your LMS

Every relationship passes through different stages from first meeting to real, lasting ...

Debbie Willis2/6/17 12:00 AM

Learning Management Systems for Associations: The Essentials

What are the essential functions of a Learning Management System for Associations? With ...

Debbie Willis1/30/17 12:00 AM

Is your Association a Learning Organization?

Is your association a learning organization? A learning organization is one "that ...

Debbie Willis1/23/17 12:00 AM

Association Education and Certification: Best Benefit Ever

What benefits truly increase value for association members, increasing engagement and ...

Debbie Willis1/16/17 12:00 AM

Make it Easy for Members to Love your Association LMS!

Increasingly, associations are adopting Learning Management Systems (LMS) to help ...

Debbie Willis1/9/17 12:00 AM

Trends Impacting eLearning Solutions for Associations in 2017

Predictions for the next big trends in eLearning solutions started appearing before 2017 ...

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