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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis6/19/17 12:00 AM

How to Build Spaced Learning into Your Online Courses

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning ...
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Debbie Willis6/12/17 12:00 AM

12 Ways to Add Extra Value to Your Online Courses

The adult education market is becoming increasingly crowded as for-profits discover the ...
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Debbie Willis6/5/17 8:00 AM

10 Future Work Skills to Teach Your Members

Is your association helping members develop the work skills they need for the future? ...
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Debbie Willis5/29/17 12:00 AM

Help Members Overcome Obstacles to Learning

Did you encounter any obstacles getting here? Probably not. Or, you didn't notice because ...
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Debbie Willis5/22/17 12:00 AM

Teach Your Members How to Build a Learning Habit

“Learning is what most adults will do for a living in the 21st century.”
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Debbie Willis5/8/17 12:00 AM

Don't Ignore Non-Dues Revenue Potential of Digital Badges!

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & ...
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Debbie Willis4/24/17 12:00 AM

Associations: Solving the Skills Gap with Digital Credentials

Associations around the world face a common challenge — how to remain relevant and expand ...
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Debbie Willis4/18/17 12:00 AM

Focus on Millennial Learners to Benefit Members of All Ages

There are countless articles describing how we need to change the way we deliver learning ...
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Debbie Willis4/3/17 12:00 AM

Re-Energize Online Learning for Members

If you have been providing continuing education programs or professional development ...
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Debbie Willis3/27/17 12:00 AM

Why are Associations missing from the Digital Credentials conversation?

"The world’s education systems are failing our children by not preparing them for the ...
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Debbie Willis3/13/17 12:00 AM

Learners and Your LMS: If you build it, will they come?

Working with many associations over the years, we have listened to many organizations ...
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Debbie Willis3/6/17 12:00 AM

Open Source LMS: Hidden Costs for Associations

Many associations have, at some point, considered the benefits of choosing an open source ...
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