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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis1/2/17 12:00 AM

New Year Resolution: Invest in Association Learning Technology

We are all making personal and professional new year's resolutions for 2017, setting ...
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Debbie Willis12/12/16 12:00 AM

Which Association Learning Trends Predictions Came True in 2016?

With just a couple of weeks to the end of the year and a huge variety of association ...
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Debbie Willis12/5/16 12:00 AM

How To Design a Digital Badge Strategy

Dramatic changes have occurred in how learning is recognized, accredited and validated. ...
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Debbie Willis11/28/16 12:00 AM

LMS, LCMS, Content Authoring: Exploring eLearning Tools

Before getting started with using eLearning tools for your education or certification ...
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Debbie Willis11/21/16 12:00 AM

Successful Learning Management System Implementation eBook

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a ...
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Debbie Willis11/14/16 12:00 AM

Association Learning: Does your Story Inspire Members?

Sometimes it’s nice to take a step back from all the news, busy work days, our hectic ...
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Debbie Willis11/7/16 12:00 AM

3 Ways an Online Community Enhances Learning

With all the information available at our fingertips through the internet, connecting us ...
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Debbie Willis10/31/16 12:00 AM

Creating Connections: From Association Education to Employment

The recent whitepaper, “The Association Role in the New Education Paradigm”, has ...
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Debbie Willis10/24/16 12:00 AM

Don't Undervalue Association Training Programs!

When pricing your association’s training offerings, it is important to assess their ...
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Debbie Willis10/17/16 12:00 AM

OpenBadges: Increasing Visibility of Association Education

There has been much discussion lately about the value of digital badges for both ...
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Debbie Willis10/10/16 12:00 AM

Essential Steps BEFORE Planning for an LMS Implementation

Fall is a transitional season, with the leaves changing color and starting to shed, and ...
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Debbie Willis10/3/16 12:00 AM

eLearning Assessment and Feedback with your Association LMS

Many associations are creating eLearning content for members that are spread over a wide ...
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