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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis2/27/17 12:00 AM

Challenges and Opportunities for Association Education Programs

We have come across several interesting articles in the past couple of weeks, which ...
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Debbie Willis2/20/17 12:00 AM

Managing Learning at your Association Annual Conference

Organizations offer a wide variety of professional learning opportunities to their ...
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Debbie Willis2/13/17 12:00 AM

4 Stages of Falling in Love with your LMS

Every relationship passes through different stages from first meeting to real, lasting ...
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Debbie Willis2/6/17 12:00 AM

Learning Management Systems for Associations: The Essentials

What are the essential functions of a Learning Management System for Associations? With ...
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Debbie Willis1/30/17 12:00 AM

Is your Association a Learning Organization?

Is your association a learning organization? A learning organization is one "that ...
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Debbie Willis1/23/17 12:00 AM

Association Education and Certification: Best Benefit Ever

What benefits truly increase value for association members, increasing engagement and ...
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Debbie Willis1/16/17 12:00 AM

Make it Easy for Members to Love your Association LMS!

Increasingly, associations are adopting Learning Management Systems (LMS) to help ...
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Debbie Willis1/9/17 12:00 AM

Trends Impacting eLearning Solutions for Associations in 2017

Predictions for the next big trends in eLearning solutions started appearing before 2017 ...
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Debbie Willis1/2/17 12:00 AM

New Year Resolution: Invest in Association Learning Technology

We are all making personal and professional new year's resolutions for 2017, setting ...
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Debbie Willis12/12/16 12:00 AM

Which Association Learning Trends Predictions Came True in 2016?

With just a couple of weeks to the end of the year and a huge variety of association ...
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Debbie Willis12/5/16 12:00 AM

How To Design a Digital Badge Strategy

Dramatic changes have occurred in how learning is recognized, accredited and validated. ...
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Debbie Willis11/28/16 12:00 AM

LMS, LCMS, Content Authoring: Exploring eLearning Tools

Before getting started with using eLearning tools for your education or certification ...
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