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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis11/7/16 12:00 AM

3 Ways an Online Community Enhances Learning

With all the information available at our fingertips through the internet, connecting us ...
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Debbie Willis10/31/16 12:00 AM

Creating Connections: From Association Education to Employment

The recent whitepaper, “The Association Role in the New Education Paradigm”, has ...
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Debbie Willis10/24/16 12:00 AM

Don't Undervalue Association Training Programs!

When pricing your association’s training offerings, it is important to assess their ...
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Debbie Willis10/17/16 12:00 AM

OpenBadges: Increasing Visibility of Association Education

There has been much discussion lately about the value of digital badges for both ...
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Debbie Willis10/10/16 12:00 AM

Essential Steps BEFORE Planning for an LMS Implementation

Fall is a transitional season, with the leaves changing color and starting to shed, and ...
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Debbie Willis10/3/16 12:00 AM

eLearning Assessment and Feedback with your Association LMS

Many associations are creating eLearning content for members that are spread over a wide ...
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Debbie Willis9/26/16 12:00 AM

What makes an Association Education Program Successful?

There is an association for every profession, trade, and interest. In the United States ...
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Debbie Willis9/19/16 12:00 AM

Top Technology Strategy Tips for NiUG Discovery

With less than a week to NiUG Discovery 2016, we are excited to be sponsoring this great, ...
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Debbie Willis9/12/16 12:00 AM

Associations Need to Lead Change with Education Programs

“The Association Role in the New Education Paradigm”, a recently published whitepaper, ...
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Debbie Willis9/5/16 12:00 AM

Getting Started with Online Learning for Associations

The start of the new school year in September always makes us think of wide-eyed ...
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Debbie Willis8/29/16 12:00 AM

The 3 C's of Social Learning for Associations

The 3 C’s of social learning for associations will help you decide what approach works ...
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Debbie Willis8/22/16 12:00 AM

Why Digital Badges are the Future of Association Education

The way we learn is constantly evolving. Association members use their professional ...
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