Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis7/4/16 12:00 AM

Association eLearning vs Free Online Courses

There are a multitude of blogs and articles outlining the benefits of taking free online ...

Debbie Willis6/27/16 12:00 AM

Summer School? No, time to evaluate LMS performance

How to ensure School’s NOT Out for Summer

Debbie Willis6/20/16 12:00 AM

Association Learning Blogs: Most Popular of 2016

As we approach the end of June, and with a little inspiration from last week's blog on ...

Debbie Willis6/13/16 12:00 AM

3 Ways Your LMS Facilitates Reflective Learning

Reflection is an important part of learning, allowing us to process and comprehend new ...

Debbie Willis6/6/16 12:00 AM

LMS Vendor Relationships: Food for Thought

Restaurants that serve the tastiest food have great relationships with their suppliers. ...

Debbie Willis5/30/16 12:00 AM

When is it time for a new Association LMS?

Not all learning management systems are equal. With over 600 LMS vendors providing ...

Debbie Willis5/23/16 12:00 AM

What’s the Difference between Selling and Marketing eLearning?

What’s the difference between selling and marketing eLearning courses to learners – ...

Debbie Willis5/16/16 12:00 AM

Digital Badges: What do Associations Think?

A new initiative in eLearning that is growing in popularity among associations is Digital ...

Debbie Willis5/9/16 12:00 AM

Support Professional Learners Offline with an LMS

The recent report on Lifelong Learning and Technology released by the Internet, Science ...

Debbie Willis5/2/16 12:00 AM

Online Education for Smarter Professional Development Programs

Does online learning support better teaching practices, help to create more engaging ...

Debbie Willis4/25/16 12:00 AM

Mentoring Millennials for Leadership and Association Growth

A recent article in Bloomberg Business outlined how many large, older companies are ...

Debbie Willis4/11/16 12:00 AM

Looking Forward 2016: How to Reduce Costs with an LMS

In our last blog post on the 'Looking Forward 2016' report from Association Laboratory, ...

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