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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis5/23/16 12:00 AM

What’s the Difference between Selling and Marketing eLearning?

What’s the difference between selling and marketing eLearning courses to learners – ...
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Debbie Willis5/16/16 12:00 AM

Digital Badges: What do Associations Think?

A new initiative in eLearning that is growing in popularity among associations is Digital ...
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Debbie Willis5/9/16 12:00 AM

Support Professional Learners Offline with an LMS

The recent report on Lifelong Learning and Technology released by the Internet, Science ...
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Debbie Willis5/2/16 12:00 AM

Online Education for Smarter Professional Development Programs

Does online learning support better teaching practices, help to create more engaging ...
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Debbie Willis4/25/16 12:00 AM

Mentoring Millennials for Leadership and Association Growth

A recent article in Bloomberg Business outlined how many large, older companies are ...
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Debbie Willis4/11/16 12:00 AM

Looking Forward 2016: How to Reduce Costs with an LMS

In our last blog post on the 'Looking Forward 2016' report from Association Laboratory, ...
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Debbie Willis4/5/16 12:00 AM

Looking Forward 2016: Reduce the Impact with an LMS

In the recent 'Looking Forward 2016' report from Association Laboratory, which examines ...
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Debbie Willis3/28/16 1:00 AM

Five Differences between Association and Corporate LMS

There are over 675 viable Learning Management Systems solutions in the world and at first ...
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Debbie Willis3/21/16 1:00 AM

Professional Services for LMS Solutions Ensure Success

You need a Learning Management System solution to develop and deliver your education and ...
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Debbie Willis3/14/16 12:00 AM

Maximize Efficiency with an LMS to AMS Integration

How can an LMS to AMS integration help you to maximize efficiency in managing education ...
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Debbie Willis3/7/16 12:00 AM

What You Need to See: Association LMS Demo

If you are a professional or trade association and you are looking to invest in a ...
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Debbie Willis2/29/16 12:00 AM

Improving Learner Engagement among Association Members

We recently explored how education programs increase value for Association members, ...
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