Debbie Willis

Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis2/22/16 12:00 AM

4 Ways Education Programs Increase Value for Association Members

Retention is one of the most critical metrics for associations and membership ...

Debbie Willis2/15/16 12:00 AM

Holistic Principles For Performance Support Applications in eLearning

eLearning designer Steven Loomis and WBT Systems Head of Design and UX, James Sheil, look ...

Debbie Willis2/8/16 3:03 PM

Creating eLearning Content: LMS Best Practice

Creating eLearning content that is relevant and engaging is a challenge many associations ...

Debbie Willis2/1/16 12:00 AM

Grow Association Membership with Online Learning

Recorded conference sessions or webinars are an easy and popular way for an association ...

Debbie Willis1/25/16 8:00 AM

Association Learning Technology Trends for 2016

The first weeks of 2016 have been full of predictions for what will be the next big thing ...

Debbie Willis1/18/16 3:00 PM

Is Your LMS "Fit" and "Mobile"? Mobile Learning Trends 2016

Debbie Willis1/11/16 12:00 AM

Five Key Features your Association LMS Needs

One of the challenges that associations face when choosing a learning management system ...

Debbie Willis1/4/16 12:00 AM

Does your LMS Support eLearning Content Standards?

We’ve all heard it at least 100 times, that in eLearning ‘content is king’, and the truth ...

Debbie Willis12/14/15 12:00 AM

5 Essential Questions for LMS AMS Integration

Integrating your learning management system with your association management system is ...

Debbie Willis12/7/15 12:00 AM

Why You Need A Responsive Learning Management System

Current learning practices are driven by the individuals that use a Learning Management ...

Debbie Willis11/30/15 12:00 AM

LMS Reporting: Getting Useful Data from your LMS

You’ve got the Information in There, Now How Do You get it Out?

Debbie Willis11/23/15 11:00 AM

Does Age of Association Members Affect LMS Choice?

When looking for an LMS does the Age of Association Members Make a Difference? There is ...

Load more posts