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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis7/10/23 12:00 AM

Encourage Members & Customers to Create a Professional Learning Plan

No one disputes the value of lifelong learning. But the problem is mustering up the ...
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Debbie Willis7/3/23 12:00 AM

19 Ways to Make Asynchronous Online Courses More Engaging and Effective

When taking an online asynchronous (on-demand) course, learners don’t have to worry about ...
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Debbie Willis6/26/23 12:00 AM

Professional Development as an Employee Retention Strategy for Your Association

Employee retention is an ongoing issue for associations. This summer’s Council of ...
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Debbie Willis6/19/23 12:00 AM

How Association Professionals Are Using ChatGPT—and Related ChatGPT Musings

In early March, we published our first post about ChatGPT. Since then, I’ve heard many ...
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Debbie Willis6/12/23 12:00 AM

What Associations Need to Know About Launching a Podcast

Do you listen to association-focused podcasts? You might know about Leading Learning ...
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Debbie Willis6/5/23 12:00 AM

Research Report: How Your Association Can Better Attract, Support and Retain Adult Learners

An episode of the Leading Learning Now podcast, hosted by Jeff Cobb and Celisa Steel from ...
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Debbie Willis5/29/23 12:00 AM

What Can You Learn from Learning Analytics?

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, ...
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Debbie Willis5/22/23 12:00 AM

The Competition for Time: Convincing Members to Commit Time to Professional Development

The fundamental marketing challenge for associations is this: you’re competing for a ...
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Debbie Willis5/15/23 12:00 AM

Free Leadership Training for Volunteers: A Fair Exchange for Their Time

Despite what your association might be experiencing, volunteerism is strong. A new ASAE ...
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Debbie Willis5/8/23 12:00 AM

7 Business Model Strategies to Steal from For-Profit Online Learning Providers

It pays to watch what for-profits in the learning business are doing. The fastest growing ...
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Debbie Willis5/1/23 12:00 AM

Strengthen Relationships & Revenue with a Corporate Learning Concierge Service for Industry Employers

Here’s a million-dollar idea: help us hapless humans close the distance between having ...
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Debbie Willis4/24/23 12:00 AM

Using a Job Analysis to Design & Market Credentialing Programs

If your association offers (or plans to offer) a credentialing program, you know all ...
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