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Debbie Willis
The Competition for Time: Convincing Members to Commit Time to Professional Development
The fundamental marketing challenge for associations is this: you’re competing for a ...
Free Leadership Training for Volunteers: A Fair Exchange for Their Time
Despite what your association might be experiencing, volunteerism is strong. A new ASAE ...
7 Business Model Strategies to Steal from For-Profit Online Learning Providers
It pays to watch what for-profits in the learning business are doing. The fastest growing ...
Strengthen Relationships & Revenue with a Corporate Learning Concierge Service for Industry Employers
Here’s a million-dollar idea: help us hapless humans close the distance between having ...
Using a Job Analysis to Design & Market Credentialing Programs
If your association offers (or plans to offer) a credentialing program, you know all ...
Free Education Programs for Members: A Valuable & Tangible Membership Benefit
During the pandemic crisis, associations offered free education to help members quickly ...
5 Extreme Brainstorming Questions to Help Imagine a Better Future for Your Association
The pandemic knocked many of us out of our comfort zones, however, it also sparked growth ...
Add Coaching Sessions to Online Learning Programs for a Market Advantage
Until recently, executives or aspiring leaders were usually the only people you knew who ...
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re ...
How Associations Can Help Women Overcome Workplace Challenges
Despite decades of progress, women still only occupy a quarter of C-suite positions in ...
Gain a Competitive Edge: The Essential Elements of an Engaging Online Learning Experience
Do you and your team spend more time on in-person education or online education? If ...
How to Use ChatGPT to Manage and Market Your Association’s Education Programs
Have you ever dreamed of having an assistant who lessens your workload? And does it for ...