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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis2/27/23 12:00 AM

Self-Assessment Tools & Programs for Your Association’s Members & Customers

Many of us progress through our careers with little official guidance. Unless you’re ...
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Debbie Willis2/20/23 12:00 AM

The Role of Professional Development in Improving Membership Performance

Members are the most receptive target market for your association’s education programs. ...
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Debbie Willis2/13/23 12:00 AM

A Justification Toolkit Helps Persuade Employers to Pay for Learning

As long as the economy’s direction is uncertain, some employers will be reluctant to ...
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Debbie Willis2/6/23 12:00 AM

How to Attract Gen Z to Your Association’s Online Learning Programs

As Gen Z enters and navigates the working world, it’s an opportune time to help them ...
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Debbie Willis1/30/23 12:00 AM

Vendor Member Education: Teach Industry Partners How to Get More Value from Membership

Soon after a new vendor member pays their dues, they receive emails asking them to spend ...
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Debbie Willis1/23/23 12:00 AM

How to Sell Education to Hard-to-Reach Employees of Member Companies

Associations have a hard time making employees of member companies aware of and ...
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Debbie Willis1/16/23 12:00 AM

How Your Association Can Prepare for the Unpredictable Chaos of BANI

Given the pandemic, political divisiveness, weather crises, and economic doom and gloom, ...
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Debbie Willis1/9/23 12:00 AM

Recession-Proof Your Association’s Learning Business

“Learning business” is the phrase used by Tagoras to describe organizations that deliver ...
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Debbie Willis12/19/22 8:00 AM

The 2023 Outlook for Non-Dues Revenue

After nearly three years of pandemic and economic uncertainty, what has your association ...
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Debbie Willis12/12/22 8:00 AM

The New Improved Approach to New Member Onboarding and Engagement

When making a case for improving new member onboarding and engagement at your ...
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Debbie Willis12/5/22 12:00 AM

Virtual Conferences as a Path to Inclusion and Diversity

If your association is serious about inclusion and diversity, make sure you know what ...
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Debbie Willis11/28/22 8:00 AM

How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
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