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Debbie Willis
A Justification Toolkit Helps Persuade Employers to Pay for Learning
As long as the economy’s direction is uncertain, some employers will be reluctant to ...
How to Attract Gen Z to Your Association’s Online Learning Programs
As Gen Z enters and navigates the working world, it’s an opportune time to help them ...
Vendor Member Education: Teach Industry Partners How to Get More Value from Membership
Soon after a new vendor member pays their dues, they receive emails asking them to spend ...
How to Sell Education to Hard-to-Reach Employees of Member Companies
Associations have a hard time making employees of member companies aware of and ...
How Your Association Can Prepare for the Unpredictable Chaos of BANI
Given the pandemic, political divisiveness, weather crises, and economic doom and gloom, ...
Recession-Proof Your Association’s Learning Business
“Learning business” is the phrase used by Tagoras to describe organizations that deliver ...
The 2023 Outlook for Non-Dues Revenue
After nearly three years of pandemic and economic uncertainty, what has your association ...
The New Improved Approach to New Member Onboarding and Engagement
When making a case for improving new member onboarding and engagement at your ...
Virtual Conferences as a Path to Inclusion and Diversity
If your association is serious about inclusion and diversity, make sure you know what ...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations
Some of you joined the Great Resignation and found a better job. Some of you have bigger ...
An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects
Every association wants to deepen the engagement of members, customers, and prospects. ...