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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis9/26/22 12:00 AM

What Your Learners Are Really Buying

Seth Godin has a way of crystallizing the complexity of human behavior in one or two ...
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Debbie Willis9/19/22 12:00 AM

A Strategy Canvas Helps You Plan and Manage Learning Projects

It’s natural to feel frazzled when you’re in charge of a project that’s way out of your ...
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Debbie Willis9/12/22 8:00 AM

7 Ways a New LMS Benefits the Oklahoma State Medical Association’s Continuing Medical Education Program

The inevitable came a lot sooner than the Oklahoma State Medical Association (OSMA) ...
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Debbie Willis9/5/22 12:00 AM

Get to Know, Practice & Implement a Product Development Cycle

Associations need a strategy and process for developing new educational products, ...
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Debbie Willis8/29/22 12:00 AM

Online Learning Tips for You & Your Members to Take Back to School

As fall approaches, you or your members might head back to school, perhaps taking an ...
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Debbie Willis8/22/22 12:00 AM

Create Positive Change in Your Industry with Manager Training Programs

You can never learn enough about managing people. Even a manager who’s been at it for 30 ...
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Debbie Willis8/15/22 12:00 AM

Reimagine & Improve Your Association’s Webinars for a Virtual Audience with Greater Expectations

‘Webinar’ has become a dirty word. For many, it conjures 10 minutes of introductory ...
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Debbie Willis8/8/22 12:00 AM

Here’s Your Chance to Experience the Potential of Flipped Conference Learning

How about a little homework before you attend the upcoming ASAE Annual Meeting in ...
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Debbie Willis8/1/22 8:00 AM

Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

Combine uncertainty about the economy with post-pandemic reflections on how we value and ...
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Debbie Willis7/25/22 12:00 AM

A Shadow Board Can Help Your Association Become More Relevant to Young Professionals

Despite the recruitment and retention efforts of associations, two-thirds (66%) of ...
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Debbie Willis7/18/22 12:00 AM

Provide Skills Training to Help Industry Employers and Professionals Succeed in a Changing Workplace

A constant theme pops up in posts and reports about professional development and the ...
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Debbie Willis7/11/22 12:00 AM

Association Learning Subscriptions Increase Your Audience and Revenue

Membership is stagnant or declining for many associations. Only 38% of associations ...
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