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Debbie Willis

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Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

Blog Post by Debbie Willis

Debbie Willis8/30/21 12:00 AM

Why the Great Resignation Is a Great Opportunity for Your Association

You’ve probably seen headlines about “The Great Resignation”—the wave of people quitting ...
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Debbie Willis8/23/21 12:00 AM

Why OSCPA Isn’t Going Back to Their Pre-Pandemic In-Person Education Model

“We’re not going back”—that’s a statement we’ve been hearing a lot lately. After ...
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Debbie Willis8/9/21 12:00 AM

Turn Your LMS into a Year-Round Content Hub for Exhibitors & Industry Solution Providers

We love when someone writes about one of our ‘soapbox’ topics, like learning pathways, ...
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Debbie Willis8/2/21 12:00 AM

Member Advisory Groups Provide Peer Connections and Valuable Insight

If you ask a member about their favorite association moment, it probably involved a ...
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Debbie Willis7/5/21 12:00 AM

Is Frontline Training a Missed Opportunity for Associations?

It’s a telltale sign of someone’s true character: how they treat a restaurant server, ...
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Debbie Willis6/28/21 12:00 AM

Peer Advisory Groups for Association Members Who Want to Learn From and With Each Other

In a recent virtual chat for association professionals, one person asked the others about ...
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Debbie Willis6/21/21 12:00 AM

13 Ways to Differentiate Your Online Learning Programs from the Competition

The barriers to entry in the online learning business are minimal. Any individual or ...
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Debbie Willis6/14/21 12:00 AM

Practical Advice About Association Management from the Stoics

Stoicism is back in vogue. The wisdom of Marcus Aurelius, Epictetus and Seneca is shared ...
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Debbie Willis6/7/21 12:00 AM

How to Convince Members They Have Time for Professional Development

You know the old cliché: if you want something done, ask a busy person to do it. Busy ...
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Debbie Willis5/17/21 12:00 AM

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

We’ve noticed a topic cropping up in event planner communities: a growing interest in ...
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Debbie Willis5/10/21 12:00 AM

A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs

Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
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Debbie Willis5/3/21 12:00 AM

What the Research Says About the Pandemic’s Impact on Associations

A bumper crop of survey reports has arrived this spring that provides insight into the ...
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