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Peer Advisory Groups for Association Members Who Want to Learn From and With Each Other
In a recent virtual chat for association professionals, one person asked the others about membership renewals. In 15 minutes, she received advice on...
13 Ways to Differentiate Your Online Learning Programs from the Competition
The barriers to entry in the online learning business are minimal. Any individual or organization can launch a website, create a few courses and...
Practical Advice About Association Management from the Stoics
Stoicism is back in vogue. The wisdom of Marcus Aurelius, Epictetus and Seneca is shared in the locker rooms of the Patriots and Seahawks, in Silicon...
How to Convince Members They Have Time for Professional Development
You know the old cliché: if you want something done, ask a busy person to do it. Busy people are great at organizing their day and crossing tasks off...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are plenty of low-wage/low-skill opportunities available, but...
Improve the Online Learning Experience with a Train-the-Trainer Program
Moving your in-person conferences and courses to an online platform was like putting on a new pair of prescription glasses. What was once blurry in...
The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences
We’ve noticed a topic cropping up in event planner communities: a growing interest in smaller, niche conferences. Is the lack of enthusiasm for mass...
A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs
Lots of posts, including ours, provide advice on marketing strategies and tactics, but when it’s time to do the work, you’re on your own. This post...
What the Research Says About the Pandemic’s Impact on Associations
A bumper crop of survey reports has arrived this spring that provides insight into the pandemic’s impact on associations and an outlook on...
Why & How to Bring Back the Lost Art of Listening
Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to think about. Most of us don’t listen well. Listening is not...