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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis1/11/21 12:00 AM

Let Go of “Getting Back to Normal” and Cultivate a New Mindset Instead

“Getting back to normal” has been the refrain for the past ten months. In the early ...
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Debbie Willis1/4/21 12:00 AM

Demonstrate Empathy in Action to Your Members, Attendees and Colleagues

Words represent ideas. When a word become overused and cliché, a good idea is easily ...
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Debbie Willis12/28/20 12:00 AM

Your Holiday Reading List: Our Top 10 Blog Posts of 2020

What’s on your mind? One way for us to find out is by seeing which of our blog posts are ...
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Debbie Willis12/21/20 12:00 AM

Don’t Ghost Your Attendees: How to Close a Virtual Conference

In the closing days of 2020, we need to talk about the closing moments of virtual ...
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Debbie Willis12/14/20 12:00 AM

12 Digital Marketing Channels for Your Association’s Education Programs

Everyone’s life has changed to some extent in the past nine months. You’ve probably ...
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Debbie Willis12/7/20 12:00 AM

Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit

If we could meet around the office watercooler, I know what everyone would be talking ...
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Debbie Willis11/30/20 12:00 AM

4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals

It’s an exciting time to be in the professional development business. If your association ...
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Debbie Willis11/23/20 12:00 AM

Making the Case for Online Education to Association Decision-Makers

Many professional development teams and their association leadership—staff executives and ...
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Debbie Willis11/16/20 12:00 AM

Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

Imagine your association was just about to launch a new certification when the whole ...
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Debbie Willis11/9/20 12:00 AM

11 Predictions About the Future of Work & the Role of Associations

Eight months ago, when talking about the future of work, remote work might have been a ...
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Debbie Willis11/2/20 12:00 AM

A Hybrid Conference Alternative for Overwhelmed Event & Education Teams

Everyone’s looking forward to the day, hopefully in 2021, when in-person conferences can ...
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Debbie Willis10/26/20 12:00 AM

Virtual Conference Session Recordings: the Launchpad for Your Association’s Online Learning Programs

If your association is in the learning business, virtual conferences are a must. In the ...
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