Skip to content

TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis11/2/20 12:00 AM

A Hybrid Conference Alternative for Overwhelmed Event & Education Teams

Everyone’s looking forward to the day, hopefully in 2021, when in-person conferences can ...
Start Reading
Debbie Willis10/26/20 12:00 AM

Virtual Conference Session Recordings: the Launchpad for Your Association’s Online Learning Programs

If your association is in the learning business, virtual conferences are a must. In the ...
Start Reading
Debbie Willis10/19/20 12:00 AM

How to Become the Corporate Training Partner for Member Companies

Your members’ corporate training teams were already challenged before the pandemic ...
Start Reading
Debbie Willis10/12/20 12:00 AM

Frugal Innovation Practices for Associations with Tight Budgets

When conference keynotes talk about innovation, they share stories from companies with ...
Start Reading
Debbie Willis10/5/20 12:00 AM

How to Get Back Your Association Mojo

Nearly seven months in, you’d think we’d have a handle on dealing with this never-ending ...
Start Reading
Debbie Willis9/28/20 8:00 AM

10 Ways to Entice Members & Prospects to Visit Your Association’s LMS

Many of your members and prospective customers have recently been introduced to a ...
Start Reading
Debbie Willis9/21/20 12:00 AM

The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference

For two days, members and non-members were completely caught up in your association’s ...
Start Reading
Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
Start Reading
Debbie Willis9/7/20 12:00 AM

Virtual Conference Pricing: The Many Factors to Consider

The cancellation of in-person conferences has had a devastating financial impact on ...
Start Reading
Debbie Willis8/31/20 12:00 AM

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop ...
Start Reading
Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
Start Reading
Debbie Willis8/17/20 12:00 AM

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
Start Reading