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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis9/28/20 8:00 AM

10 Ways to Entice Members & Prospects to Visit Your Association’s LMS

Many of your members and prospective customers have recently been introduced to a ...
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Debbie Willis9/21/20 12:00 AM

The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference

For two days, members and non-members were completely caught up in your association’s ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis9/7/20 12:00 AM

Virtual Conference Pricing: The Many Factors to Consider

The cancellation of in-person conferences has had a devastating financial impact on ...
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Debbie Willis8/31/20 12:00 AM

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop ...
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Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
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Debbie Willis8/17/20 12:00 AM

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
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Debbie Willis8/10/20 12:00 AM

Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry

Conferences aren’t the only programs shifting to virtual these days. Many nonprofits now ...
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Debbie Willis8/3/20 12:00 AM

The High Career Cost of Working from Home for Gen Z and Millennials

Early career professionals—Gen Z and millennials—can’t catch a break. The economy stinks, ...
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Debbie Willis7/27/20 12:00 AM

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get ...
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Debbie Willis7/20/20 12:00 AM

Myths About Online Learning: It’s Not the Emergency Remote Instruction Your Kids Received This Spring

As the next school year and college semester approach, many parents and students wonder ...
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Debbie Willis7/13/20 12:00 AM

Design Thinking for Associations: We're Taking It from Conceptual to Practical

Behind every challenge for associations right now is our shared reality: everything is ...
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