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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis8/31/20 12:00 AM

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop ...
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Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
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Debbie Willis8/17/20 12:00 AM

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
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Debbie Willis8/10/20 12:00 AM

Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry

Conferences aren’t the only programs shifting to virtual these days. Many nonprofits now ...
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Debbie Willis8/3/20 12:00 AM

The High Career Cost of Working from Home for Gen Z and Millennials

Early career professionals—Gen Z and millennials—can’t catch a break. The economy stinks, ...
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Debbie Willis7/27/20 12:00 AM

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get ...
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Debbie Willis7/20/20 12:00 AM

Myths About Online Learning: It’s Not the Emergency Remote Instruction Your Kids Received This Spring

As the next school year and college semester approach, many parents and students wonder ...
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Debbie Willis7/13/20 12:00 AM

Design Thinking for Associations: We're Taking It from Conceptual to Practical

Behind every challenge for associations right now is our shared reality: everything is ...
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Debbie Willis7/6/20 12:00 AM

Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events

By now, the audience for your virtual conference is probably experiencing Zoom fatigue. ...
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Debbie Willis6/29/20 12:00 AM

Diversity, Equity and Inclusion Education Is Your Association’s Calling & Responsibility

“Do the best you can until you know better. Then when you know better, do better.”
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Debbie Willis6/22/20 12:00 AM

It’s Time to Integrate the Meetings and Education Teams at Your Association

As a learning management system (LMS) company, we love talking about integration. But ...
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Debbie Willis6/15/20 12:00 AM

4 Silver Linings for Associations Right Now That Bode Well for Future Success

One challenge after another has been thrown at associations lately, but you’re taking ...
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